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Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!
The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their 'goldmine' because it can generate much of their sales revenue. If you've built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you've completed the first step and are on your way. Now it's time to 'mine' for gold!
Below you'll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:
Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn't look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
Add subscription forms to your social media pages. Make sure that you don't waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. You can always survey them once they're customers! We do recommend that you provide a link to your Privacy Policy however.
Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don't have one, put the words 'privacy policy generator' into a search engine and you should be able to find a suitable form to use.)
Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it's something they'd be interested in.
Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out 'goodies' throughout the year, your subscribers will feel truly appreciated − and that's good for business!
Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they'll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to 'pass it on'.
Let others reprint your newsletter as long as the content is not modified. If you're happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you'll get new subscribers, and more traffic and links pointing to your site.
Include a 'Sign Up' button in your newsletter. If you're using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more 'believable' and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don't use 'Bob K, FL'). Add a note inviting others to participate. After all, it's free publicity!
Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!
All you need is a free system that supports you email marketing efforts. Getresponse is the weapon of choice.
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Here's some great lines at the beginning of the new year!
Hope you like them too!
Give yourself a good, solid, clear and meaningful reason to do whatever you’re doing. Give yourself a real, authentic dream.
Give yourself a dream that has meaning, and that compels you forward. Keep yourself solidly connected to that dream.
Let your dream flow naturally and honestly from the vision you have for how life can be. Make your dream so big and exciting that you cannot fail to put the best of yourself into it.
Give yourself a dream, and give it to all the world as well. Choose a dream that enables you to lift others higher as you lift yourself higher and do what you truly love.
Let go of the excuses, the complaints, the anger, envy and frustration. Put the miraculous power of your thoughts, words and actions into the good and positive things that truly matter.
At this time of new beginnings, choose to live with more substance and meaning than ever before. Give yourself a dream, and give all of life the unique benefit of the very best you can be.
First I have to apologize. For a long time I neglected the Power Blog and my loyal members. This has changed. Last year I tried to convert the Power Blog to the “Wordpress” platform. This was a disaster, mildly speaking. After initial success, I hit one roadblock after another. Yes, the Wordpress platform is the de-facto standard for blogs, but it couldn’t provide the entire needed features for the Power Blog members.
I didn’t want to downgrade the user experience of the Power Blog members and decided later last year to drop the conversion efforts. In order to provide the entire Power Blog experience I needed to stick with the current, true and proven, platform and develop the extension myself.
There are many new features in the works, but the most telling is the new look and feel. After 5 years it is about time to put on new clothes. Please let me know how you like it.
Here’s a list of planned enhancements for all members. Some of them are already active.
Social network integration
Better RSS integration
More promotional material to grow your downline
Increased SEO to drive more organic traffic to the Power Blog
The ability to add new posts to be published in the future. (This will eliminate the need to login every day to place a post. This option is for PRO members only)
Quickly dismiss affiliate programs you do not want to join. These programs will not appear in your selection again. This will unclutter the affiliate program section and allows you to better access your program logins.
Most importantly there are many broken features that need to be repaired.
I will do everything in my power to restore the Power Blog to the dominant tool it was when we started. There’s no reason why we can’t double or triple the membership. This would benefit all members of the Power Blog.
Being a healthy eater requires you to become both educated and smart about what healthy eating actually is. Being food smart isn't about learning to calculate grams or fat, or is it about studying labels and counting calories.
Healthy eating is all about balanced and moderate eating, consisting of healthy meals at least three times per day. Healthy eaters eat many different types of foods, not limiting themselves to one specific food type or food group.
Eating healthy requires quite a bit of leeway. You might eat too much or not enough, consume foods that are sometimes more or less nutritious. However, you should always fuel your body and your brain regularly with enough food to keep both your mind and body strong and alert.
A healthy eater is a good problem solver. Healthy eaters have learned to take care of themselves and their eating with sound judgement and making wise decisions. Healthy eaters are always aware of what they eat, and know the effect that it will have on their bodies.
When someone is unable to take control of their eating, they are also likely to get out of control with other aspects of life as well. They could end up spending too much, talking too much, even going to bed later and later.
You should always remember that restricting food in any way is always a bad thing. Healthy eating is a way of life, something that you can do to enhance your body or your lifestyle. If you've thought about making your life better, healthy eating is just the place to start. You'll make life easier for yourself, those around you, and even your family.
"Just a note about the 5 day SFI program. This program works and easy to setup and run. I have had 11 new affiliates join my SFI business over the last 2 weeks. One went EA. I open up Autohits start the program them minimize in my toolbar. I let it run for 3-4 hours at a time to build up credits. I have just gotten your blog installed on my website as well. Look forward to all the fresh content being put on my website for people to look at when they visit my site. Lots of great benefits for going PRO. Well worth the small investment for all the great tools and information"
There is one thing that’s not a secret -- in today’s world, where "Content is King," writing is an important aspect of business. It seems like everything that is done online requ
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PRO Bonus
If you are a member of Power Blog PRO you will have access to over 1 GB of tools and ebooks. Most of them contain master resale rights and/or are fully brandable.
There are 179 items available to download.
These are the latest items added to the list of packages for PRO members.
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Video marketing is quickly becoming one of the hottest ways of showcasing and promoting your online business!According to some recent studies, 57% of people have watched online videos at some point in
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