Here's another classic example of the "screwdriver and the nail" situation...
Some marketer created a poorly designed ad, submitted it into a high-circulation but totally non-targeted publication, and suddenly became an expert on "why classified ads don't work."
Classified ads work, if you use them correctly.
Place classified ads in highly targeted ezines/newsletters. It's a quick way to get exposure for your product or service.
You can either barter (exchange products/services as payment for your ad placement) with the publisher or you can pay cash if you choose to.
Low-cost classified ads can also be placed in offline publications where you can usually demand much higher prices for your products. The craziness of selling "one million ebooks for a penny" does not exist in the offline world.
Pick a publication that would cater to readers who are interested in your product. Targeting is very important here as well. Too many people go for larger circulation numbers and completely ignore who the readers are. If the readers of that publication are not interested in what you have to sell, you won't be able to sell anything no matter how large the circulation size of that publication is.
Remember to test your ads cheaply first. When you find a winner that is getting great responses, that's when you can roll it out with full force, in multiple publications. (You'll need to track the responses of your ads from each ezine/publication that you advertise in to figure out how responsive they are. To do this, simply use a unique web address or a unique email address for each ad in each publication.)
If the ad does not seem to work well in a particular ezine, don't advertise in that one anymore. At least not with the current ad.
In short, test an ad first before you pay to have it published in multiple ezines. Then, test each ezine to see what kind of results they produce. If it makes you a profit, continue running it. If it doesn't, pull the ad from that ezine.
Keep in mind that you're not trying to "sell" directly from the ad. You're only generating leads or driving traffic to a particular site.
And remember to add the "viral" effect.
How can you make your ads viral?
Simple. Instead of offering a free report or free information, offer a great little ebook for free! Make it viral, offer the receiver (and the future readers) distribution rights, with the option to customize the ebook...And, you're off to the movies!
You may or may not make much profit up front. That's fine. Don't worry about it.
Your main goal here is to spread your ebooks and reports out to as many people as possible, as quickly as possible!
Remember that all those ebooks have your links within them. That will create the stampede of traffic that you're looking for.
And when that happens, be ready with a system that will turn visitors into subscribers and/or into buyers! (And later, into "repeat" buyers.)
Of course, you have to know how to create powerful ads that get responses.
A good way to do this is to create a powerful headline that promises an important benefit or solution. If you're offering a free ebook or report, list the biggest benefit your book offers. Always sell the benefit! Your headline has to grab the readers' attention!
Next, make them an offer they can't refuse! In this case, offer them your 'free' ebook!
Finally, tell them how they can get it. If you're using a website url, tell them to "click here" or "go to this site to get it now!" or something along those lines. If you're using an autoresponder address, say something like "send any mail to..."
Keep it short, clear, and to the point. You don't have much space to work with in classified ads so you can't afford to be too wordy.
Training Video Library Offer
To supplement this course, we're offering a special video library featuring 10 separate video sets, all by master video creator Louis Allport. This includes the great video set "5 Easy Ways To Boost Your Website Traffic" - well worth watching.
This whole set is available at a special discount price (less than you'd normally pay for one video set) and comes complete with master resale rights too.
Note that this entire superb library is also included – at no extra cost - as just one of the training resources in the Software Gold Club. For full details of the Software Gold Club, please visit http://www.axgold.net/info/l/sgc
When I was starting out, I decided to learn everything there was to know about getting listed high on search engines. After all, this is where the second group of targeted visitors reside, right? -- Those people who are looking for you! And ready to buy now!
After months of hard work and studying, I managed to get #1 positioning on Infoseek (the hottest search engine at the time) under the keyword "money." You can imagine how excited I was!
The listing lasted all of 7 seconds before I got pushed to number 3. Then to number 7. And minutes later, past the number 20 position.
These days, I don't even bother submitting to search engines. It's a waste of my time. I don't even bother with meta tags or any of that nonsense. And I really have no interest in trying to figure out all the new algorithms that these search engines are using. They'll just end up changing it all completely - tomorrow.
But ... traffic from search engines is one of the most targeted and responsive pools of traffic you'll find anywhere. As we discussed earlier, the individuals that make up this traffic pool are usually ready to buy now! They are going to the search engines looking for the product or service! They're seeking you out!
Therefore, ignoring such a traffic pool wouldn't be wise.
Here's a way you can take advantage of the highly targeted traffic from search engines, without ever having to worry about getting listed with them: Go to the people who have figured out how to get top positioning!
This is what you do..
• Pick the keyword(s) that your target market would search for and run a search for it using the search engine or directory you're interested in.
• Go through each of the top ten (or 20) listings and write down the name and email address of the contact person for each site. Note down any other unique information you find about them.
• Send each person a personalized email, offering either a joint venture, a free ebook, or free report that they can distribute. Use one of the strategies I've discussed earlier. I prefer the free (viral) ebook strategy because it gives the receiver more incentive to accept the offer.
Warning! Do not create a form letter and spam everyone with it. Find out who the "person" behind the website is and personalize the email using his/her name, the website address, what the website is about, and whatever else you can gather to make the email personal.
Yes, this will take some time. But, can you imagine how much exposure just one of these top-ranked sites will bring you if you strike a deal with them? It's worth the initial setup time!
In fact, a better way to do it is to, again, offer to help them first! With whatever you can. If you're a graphic designer and you feel that you could create a better logo for the website owner, do that.
Remember, the key here is to give first. It will separate you from everyone else and make you stand out. (Even the people who 'think' they're 'giving first' are usually not.)
The only other strategy that I see working with search engines is to submit valuable "keyword rich" content in the form of reports or entire websites. Keep in mind that each search engine (and directory) has it's own understanding of what makes "valuable content." So, change your articles up a bit. Move things around, play with all the keywords. One of those articles will grab on. And, be sure to read through the search engine's submission guidelines to get some ideas.
Of course, you can also hire a search engine submission professional to try and get your site listed and placed well. Personally, I don't know of anyone who can "guarantee" such a listing. If you can find one and can afford their prices, you may want to try it.
Your other option is to use Pay-Per-Click search engines.
These search engines allow you to bid for the right to be placed in the top keyword position.
I have been playing with some pay-per-click search engines and I like the results I'm getting.
But…if you're brand new to PPC's, there's a stiff learning curve to overcome. Unfortunately, this learning curve can cost you a lot of money while you do your trial-and-error.
So, I'm going to save you some money and share with you the tips I've found useful when working with PPC's. They're provided below:
Pay-Per-Click Power Tips
There are hundreds of PPC search engines out there. The most popular ones (at the time of writing this section) are:
All 3 of the above PPC sites have their pluses and minuses.
The major plus for the above 3 are that they're the most popular, i.e. majority of the people go to these three sites!
The 'negative' is that they're also some of the most expensive, because they're the most popular. So, it would be a good idea for you to play with some of the less popular ones as well, and mix them up a bit.
You will find that, depending on your choice of keywords and niche, one PPC site may get you more traffic than the other two, for the same keywords. So, it would be in your best interest to take advantage of all of them and leverage their strengths.
Here are a few specific tips you can use to increase your profits:
1. Keyword Selection Is The KEY
'Keyword research' is the single most critical element of marketing plan, when dealing with PPC's. It's the foundation of your business! Everything else builds on it. Don't skip this step!
Getting the right prospect to your site is what you want, not just random traffic.
When selecting keywords, pick the ones that are most relevant to your product. Work on finding keywords that are: the least expensive, produce the most qualified clicks, and generate the best conversion/sales.
Most marketers pick 10 or 20 of the most popular keywords and clump them together into one campaign. Then they wait for the magic to happen. And nothing happens, except for money being wasted.
These 10 to 20 keywords are usually the same keywords that their competitors are using. And, since these are the most popular keywords, they are also usually the most expensive! Bad idea!
The smart marketer works with 100, 200 or more keywords that are very tightly related to each other! And many of the keywords he's found are not being used by other marketers in his niche, so they cost as little as a nickel each!
Two hundred keywords may seem like a lot to you. But, it's not that difficult once you seriously start looking for them. (Again, a little extra effort on the initial step can produce big residual gains for you. And that's the kind of traffic strategies we're interested in.)
2. Create Direct-Response Ads!
Getting showcased in relevant searches is only half the battle. You still want to get 'clicked' on by targeted prospects. Here are a few tips that will help you do that:
• Use time-tested ad formulas like "How to..." or "Discover..." that demand the reader's attention! Just think of it as creating a powerful classifieds ad.
• Study your competitors' winning ads! Find out what makes their ads pull better than the other ads. Then, use those components to model your ads after.
• Putting the keywords in the headline seems to works very well most of the time. Test it out for your niche/keyword and see how it works.
• Ask a question or promise a powerful benefit in your title.
• Create 2 different ads for the same keyword/group and run them both together. Then, track the results to find out which one performs better. Keep doing this and continue to improve your results.
• Keep tweaking and testing each variable to try and beat the current winning ad.
3. Develop Separate Landing Pages
If your visitor has found your ad by searching for a specific item that you're selling, don't direct him to your main web page or your general catalog.
Instead, lead him to a page specifically designed for that particular item! Example: If he's looking for "online traffic strategies," don't take him to your page that lists ALL online marketing products. Instead, take him to a page that only sells your "traffic" product. Don't get him to take extra steps to get to the traffic book when he's already specified that he's looking for that book.
So, instead of leading this visitor to... http://www.All-My-Marketing-Products.com, direct him to... http:// www.All-My-Marketing-Products.com/TRAFFIC.htm .
You can use separate landing pages for tracking purposes as well, and track keywords and campaigns from several PPC sites all in one place, instead of tracking them separately through the PPC's internal tracking system. This also makes data analysis a lot easier.
4. Get Their Email Addresses!
This is a must for every strategy that you use! Always add a step into your overall strategy that will offer them an opt-in form, collect their information, and then redirect them to the appropriate page. This allows you to follow up with them in the future and continue to promote your products.
Otherwise, most of your paid visitors will visit your site once and then never return. That's a waste of money.
So, first of all, start by getting relevant clickthroughs. Your ad needs to get clicked on by targeted individuals. Next, ask for their email address! And then, take them to your sales page.
Be sure to also design your landing page using powerful tried-and-true direct response strategies. If your PPC campaigns are working well but your web site is not converting those highly-targeted visitors into sales (or even subscribers,) then it's all a waste.
Your final goal is not more clickthroughs, but instead clickthroughs that convert to sales!
Training Video Library Offer
To supplement this course, we're offering a special video library featuring 10 separate video sets, all by master video creator Louis Allport. This includes the great video set "5 Easy Ways To Boost Your Website Traffic" - well worth watching.
This whole set is available at a special discount price (less than you'd normally pay for one video set) and comes complete with master resale rights too.
Note that this entire superb library is also included – at no extra cost - as just one of the training resources in the Software Gold Club. For full details of the Software Gold Club, please visit http://www.axgold.net/info/l/sgc
One of the most successful strategies for generating traffic is to write one-page articles or mini reports related to the products you are selling (or are "thinking" of selling in the future!)
How hard is it to do this? Not hard at all. Pick a subject that you're really interested in and know a lot about - something that others would also find interesting. And start writing about it.
You can also pick something that you don't know much about but have always been really interested in learning more about.
Next, go to any popular search engine or directory (yahoo.com, google.com, etc.) and dig up information on that subject. Start reading some articles on it and increase your knowledge base. Become your own expert! Once you know enough about it, write your own article.
It's really that easy. Don't let anyone tell you it's difficult. Heck, almost everything's difficult the first time you try it. The trick is to try it a second time, and a third ... and pretty soon, you'll be a pro.
At the end of each article, insert your 'resource box.' (A paragraph containing your name, copyright information, web site address, email, etc.)
One extra tip I'll give here is...include information in your article that was a little harder for you to dig up, stuff that most other writers are not offering. That way, you'll differentiate yourself from anyone else who may have decided to write about the same subject. (You know how it is, most people will grab the low-hanging fruit and run with it, wondering why no one wants to accept their article. You know why: It's because their article is exactly the same as the other 67 articles on the subject.)
The better and more unique your article is, the more people will want it. Try to present it from a different angle/perspective. Give people something to think about. Shake them up a little. Offer great value that proves you're an expert in this area.
When people read such reports that offer great value and reveals to them things they really wanted to know about (that other people aren't revealing), they will want more from you.
It's like offering a spoonful of your best dessert to them. But, just a spoonful. You don't have to give the whole store away. As soon as they get a taste of this and enjoy it, guess what? They'll want more.
What you are giving them should hold value on it's own. It shouldn't be a sales letter disguised as a report. It has to contain real value. But give them a taste, not your entire store.
Now...once you have your article ready, don't go passing it out to people one-at-a-time. No fishing poles, remember? Use a net!
You need to approach ezine publishers and web site owners that already have a large audience, provided their publications are related to your product, of course.
Offer them a good article with solid, unique content. If needed, offer to let them customize the links so they can get a commission off any sales the article generates.
And, whenever possible, request that they send your article out as a 'solo mailing' in the form of a "special report" instead of mailing it with one of their regular ezine issues. (A solo mailing usually has a better response rate since your article will be the only thing getting all the attention from the readers.) Some publishers will agree to do this for you, some won't. If they don't, have them send it with their regular ezine issue.
Want to make it a little easier? Approach only those marketers who are looking for fresh, new articles.
You can find many directories and sources online that list publishers who are seeking articles. Just do a search on any popular search engine.
Here are a few sources where you can search for ezines on a specific topic...
Be sure to find out whether a particular ezine is accepting articles or not before you submit to it. Most ezine listings will provide you with this information.
You can also submit articles to article directories, used by many ezine publishers looking for content andincreasingly being used as sources of content for Adsense sites.
Here are a few article directories that you can submit to...
This is really a fairly easy and extremely powerful technique that very few people understand, and even fewer use. Most others are still blind to it or have just "assumed" that it's not that effective. Just a handful of strategically placed articles can create a steady, continuous stream of visitors to your site. The more articles you can get out there, the better.
Work on getting at least one article out every month. If you can do more, do it!
Want to make it viral? Offer anyone who reads the article the option to distribute it to others, provided they publish it with your "resource box" (your copyright information, website, email, etc.) at the end of it.
How about offering everyone an opportunity to customize the links in the report (or resource box) so they can also earn a commission every time someone visits your site through their links?!
How much more excited will they be to distribute your customizable article, versus all the other people's articles that don't offer customization? (That's the added twist that will vault you to the top of the heap!)
Used correctly, this strategy can generate a continually increasing level of traffic, newsletter subscribers and links to your business website.
To supplement this course, we're offering a special video library featuring 10 separate video sets, all by master video creator Louis Allport. This includes the great video set "5 Easy Ways To Boost Your Website Traffic" - well worth watching.
This whole set is available at a special discount price (less than you'd normally pay for one video set) and comes complete with master resale rights too.
Note that this entire superb library is also included – at no extra cost - as just one of the training resources in the Software Gold Club. For full details of the Software Gold Club, please visit http://www.axgold.net/info/l/sgc
Allowing others to sell your product/service is a very powerful strategy for building your business. And, who better to promote a product than an existing 'happy' customer who has had the chance to inspect the product first hand?
Your first goal is to provide the best product/service that you possibly can so your customers are truly happy and satisfied with the product, and the experience.
When you do that, some of your customers will naturally tell others about your product/service and their positive experiences. This will get you a few more new customers.
But, you can speed up the process dramatically and create an avalanche of traffic to your site by asking that same question..."How can I create more value for them so they can't help but spread the word?"
The answer is simple: offer them a cut of the profits. And if you have a product or service that requires a monthly fee, offer them a cut of the monthly profits!
A great product combined with a cash incentive is near impossible to resist.
Tell your customers about your affiliate program. Tell them how easy it is to set up and how easily they can start earning a commission. And where applicable, explain to them the power of generating a monthly income. Remind them to take advantage of it every time you email them.
A well executed affiliate program can make your business grow like wildfire! Use it! It will cost you a little off the front-end profits but it will be well worth the additional traffic, and customers that you continue to generate! And, of course, there's the mega-payoff when you start plugging in a line of backend products!
The easiest way to set up an affiliate program is to use Clickbank. There are some drawbacks with Clickbank - and you cannot sell memberships through it, but it does make setting up your own affiliate program very easy. For more details, visit http://www.axgold.net/info/l/clickbank
If you're more ambitious and would like a power solution behind your affiliate program, you may like to check out JV Manager. It's expensive, but increasingly being used by more and more top marketers as the most powerful affiliate management solution around, capable of running any affiliate program, operating a membership site and much more. It's very hard to switch affiliate script once you've launched an affiliate program, so picking a cheap script can come back to haunt you later on. If you're serious about business, it can pay to go for the best available, to allow your business to grow without restrictions. For details of JV Manager, visit http://www.jv-manager.com
To be honest with you, if you only use the two techniques I mentioned in parts 3 and 4 and really push your affiliate program through your existing customers, you probably won't have to use any other techniques to get traffic.
There are however other traffic techniques that I feel are worthy of mention, which I'll be covering in the next parts of the course.
Training Video Library Offer
To supplement this course, we're offering a special video library featuring 10 separate video sets, all by master video creator Louis Allport. This includes the great video set "5 Easy Ways To Boost Your Website Traffic" - well worth watching.
This whole set is available at a special discount price (less than you'd normally pay for one video set) and comes complete with master resale rights too.
Note that this entire superb library is also included – at no extra cost - as just one of the training resources in the Software Gold Club. For full details of the Software Gold Club, please visit http://www.axgold.net/info/l/sgc
I've already shared with you my criterion for picking traffic generators. I'm looking for little work, massive results, and a viral or snowball effect! This article reveals probably the single most successful strategy I have used, which has been responsible for a lot of traffic coming to the AX Gold sites...
This is a technique that is being used incorrectly by many people. Most of them are not producing substantial results.
Again, the problem is not the strategy itself. Let me explain with an example which shows how a highly successful marketer recently promoted using viral ebooks...
First, he created some ebooks packed with powerful, valuable information that others could use. These weren't large ebooks, by the way. But the content was definitely gold. And that's what makes it work!
Next, he put his links on them that would lead the readers to his site. (Of course, he had a killer sales letter ready to take orders at the site.)
Then, he offered these ebooks out to anyone and everyone - absolutely FREE!
But he went one step further. He also gave everyone free distribution rights so they could give the ebook away to others!
But that's not all he did! He also made the ebooks brandable so that his distributors could "customize" the links in the book and earn a commission every time someone ordered something through those customized links!
Do you see how much more value he created for his distributors? How much more motivated do you think his distributors were to pass out his ebook knowing that they could make money each time someone ordered through their customized link within the book?
See, I believe this guy was smart enough to stop...and ask himself..."How can I offer them what they want? How can I create so much value for them that they can't help but pass the ebook out to others?"
Most people would have just created an ebook, inserted their own links...and stopped there. Why? Because most people are focused only on what they can get out of the deal.
Instead, they should be focused on creating value for the other person first! Offer them a free (quality) product they can give away or sell. Allow them to customize the product with their personal information and you've just given them a lot more reason to do what you want them to do.
A good example of this type of product is our Resale Rights Report, which can be branded by members of our Software Gold Club to earn lucrative $20 a month commissions. You can download a copy of this ebook from our subscribers download area here to see the viral advertising... http://www.softwaregoldclub.com/sgc/ResaleRightsReport.zip
Now for the little power twists to add more leverage out of the viral product technique...
One possibility is to set up a two-tier commission payout plan in place so that the original distributors of your reports can even allow 'their' clients to 're-brand' the ebooks. Everybody earns a commission, and you make a few bucks off every single order - which can get into the thousands very quickly, IF done right.
Here's another twist…Instead of passing your ebook out to individuals at random, why not create a viral ebook specifically for one marketer who has a large customer base! And allow him to customize the ebook with his own links or ID.
Make it very clear to the person that he/she is the only one to whom you're offering this ebook & distribution rights. Make them feel special. And, keep your promise. (If s/he doesn't accept, you can then offer it to someone else with a large list.)
Can you see how that differs from what other people would offer this person? Can you imagine how your offer will stand out among all the other offers laying on the table?
Wanna take it even further? Let the person know that everyone he distributes the ebook to can also sell it to others! - i.e. he also gets to offer "resell rights" to others! But allow him to keep his customized links in the ebooks that others sell. Suddenly, you've just motivated him a lot more on distributing your ebook. And you've also given all the readers an extra product they can sell.
Or, you can also offer the two-tier payment plan, as mentioned earlier. Simple little twists like these are helping to make new successful businesses every day.
Oh, by the way... the joint venture technique that I mentioned in the previous article can also be improved on more by offering the other person a "viral" ebook! Maybe even a viral ebook that the individual can "customize." Heck, why not set it up so that everyone who gets a copy can distribute it to others!!! :-)
There's no law stopping you from combining two or more techniques into one. If it helps make the end result more effective, by all means do it.
Do you see the power that's hidden behind these simple strategies when executed correctly?
You know, almost everyone's heard of the basic techniques. Some have even heard of the additional twists on the core techniques. Yet, most people are just not using them to their full potential. We have millions of people out there trying to hammer a nail in with a screwdriver. The tool is not to blame, it's the 'application.'
Oh...If you haven't yet created your own products and are thinking to yourself that you're not very good at writing, let me ask you this...
Is building your customer base by the thousands worth your spending some time on improving your writing? You know it is!
Look...writing is not hard. The sooner you start writing, the sooner you'll get the hang of it. The more you write, the better you'll become.
And if you think that you can't write an entire ebook, then create the ebook "one-article-at-a-time." Break your subject matter up into sections and write about each section as a separate article. Then, arrange the articles in a logical order and...Voila! You've got your own ebook!
It's a skill worth learning. Where else can you get paid for putting "words" onto paper?! This is an amazing business to be in.
But… if you still don't want to write yourself, no problem. Worst case scenario? Get someone else to write the book FOR you, and get their permission to put your name on it as the author. Some of the top marketers are using this strategy right now to easily create a line of products, without doing any of the work. You can too.
The keys to having success with viral marketing:
Viral marketing is useless if your viral ebooks and reports don't get passed around. That's the entire premise behind "viral" marketing - it has to be spread around to others! Here are the keys to getting that done:
1. You MUST give other people a strong incentive to pass your viral tool (software, ebook, report, article, etc.) on to others! If you don't do this, your viral tools will never spread. Exposure/traffic, commissions, residual income, customization, etc. are all great incentives to get others to pass your viral tools around.
2. You MUST make it EASY for them to set up and pass your viral tools around. Otherwise, they will never be able to spread it to others. Provide them with easy-to-follow instructions on branding, uploading, and distributing your viral tools.
3. Your viral tools (reports, ebooks, etc.) must get CONSUMED! In other words, your reports and ebooks need to be read and used! If I just download your viral ebook but never read it, I will never click on your offers, or go to your site, or continue to pass on the viral tool to others! No movement equals no traffic equals no profit! Give them compelling reasons to actually read your viral tools. This is where "direct-response" skills come in handy.
If you're looking for an easy way to benefit from viral products with very little effort, the Software Gold Club offers you a great solution.
In addition to the Premium private label software available for sale by members, the Software Gold Club also provides one or more products each month which can be private label branded with your own adverts and then given away or sold with Master Resale Rights.
Our new advert branding system for these products lets you include very detailed adverts, including full HTML if you want.
Although offering affiliates the ability to brand links in a product can be a very powerful strategy, simply offering reports with Master Resale Rights is in itself a much simpler and still very effective viral strategy.
Master Resale Rights products spread rapidly across the Internet as everyone who receives the product can themselves make money by selling it - or use it as a bonus to boost the value of other products. The products also usually get included in the many resale rights packages and membership sites on the Internet.
As an example, we still receive lots of traffic from links in our original Easy Resell Plus software released around 3 years ago and now in countless packages and membership sites all across the Internet.
If you are member of the Software Gold Club, make the most of this powerful marketing system by downloading, branding and distributing these "advertising products" now.
To supplement this course, we're offering a special video library featuring 10 separate video sets, all by master video creator Louis Allport. This includes the great video set "5 Easy Ways To Boost Your Website Traffic" - well worth watching.
This whole set is available at a special discount price (less than you'd normally pay for one video set) and comes complete with master resale rights too.
Note that this entire superb library is also included – at no extra cost - as just one of the training resources in the Software Gold Club. For full details of the Software Gold Club, please visit http://www.axgold.net/info/l/sgc
This program was referred to me from one of the Power Blog members. I joined the program just to see how it works and what to expect. Quite frankly this is the first credit card MLM I've ever seen. But then the possibilities on the internet are endless and I can't possible know everything. So join me on my journey and read what the company's official promotion material has to say. At least the program is free to join.
-- FCM promotion letter --
Because History will repeat itself!
I have been a student of MLM for about 10 years, with most of my training coming from the telecom industry. The principle of Network/Direct Marketing is the vehicle by which any great product or service can be moved.
I have done extensive research on three Network/Direct Marketing companies, their products, the era when they began, their timing, and the acceptance of the products by society when they launched their products.
The first one is the Tupperware Corporation.
Tupperware was developed and founded, in 1938 by Earl Tupper. In 1946 they introduced Tupper Plastics to hardware and department stores. These were mom and pop organizations since there weren’t any major retail stores like we have today. Tupperware was not accepted at first, because societies’ thinking was not along the lines of sealing food in a plastic container. Retail sales from these stores lagged. So, in 1951, Mr. Tupper pulled all of his products from the stores and launched a network marketing campaign. By the 1970's Tupperware was a household name throughout America. Today, somewhere in the world, there is a Tupperware demonstration every two seconds! Sales now exceed $1.2 Billion annually!
The second is Shaklee.
Shaklee was founded in 1956 by Dr. Forrest C. Shaklee along with his sons. Their products were nutritional supplements. The thinking of society at this time, and in the medical industry, was not on nutritional supplements. Only after WWII did the think of the medical community begin to change from curing diseases to maintaining proper health to prevent diseases. This helped fuel the growth for Shaklee. But Shaklee never took off until the 1970's when they saw explosive growth, using the vehicle of Network/Direct Marketing.
There are a couple of items that I’d like to discuss about these companies before I talk about the third one.
Both companies were developed in a time in America when neither of these products were heard of or needed by society. So for approximately 20 years they had to educate people that they needed these products. When society accepted what they had to offer, these companies exploded in sales. Notice how long it took for these companies to get where they were going. 86% of the American people do not like change; they had to be educated to see that they needed these products. This takes stamina, money and even patience.
In steps our third company, Excel Communications.
This company is different from the other two because of the products and the thinking of society at the time of its formation. During the deregulation of the AT&T giant in 1984 everyone in America had a telephone and long distance service, or access to them. In other words, “You did not have to educate the masses about their product or service; they already had it!” All they had to do was introduce a new service under a different name.
Excel was started by Kenny Trout in 1988 and became the fourth largest telecom company in America, publicly traded on the NYSE, in just eight years! A Multi billion dollar giant in just eight years! Do you see the difference in these three companies?
The key difference is the education of a society about a product. The first two had to educate society about their products while the third just rode the wave!
Now comes, Free Card Matrix (FCM).
Let’s compare! Who do you know that doesn't have a credit card? Or even better, who do you know who has never heard of a credit card? My point is that you don't have to educate the masses that they need our product. They already have it! Just like the telecom giant of the 90's, there are no products to purchase, no inventory, no collections, no buying to stay qualified every month! Just referring and making money!
In my opinion, based upon the model of Network Marketing, and the timing with FCM, there will be major income made over the next few years! All the elements that turned Excel into a giant are found in FCM. Timing, the product, and the acceptance of our product due to the fact that the masses already use and accept it (900 million credit cards in circulation (USA only), that number increases by 8% every year!).
Most importantly, the vehicle for growth, Network/Direct Marketing! By turning on the people power through network marketing, along with all the other elements involved, we will make a fast and significant impact in the business world.
Are you still catching fish one at a time? I hope not.
Gone are the days where you sit by the edge of the lake with a fishing pole hoping something will bite. Don't do that! There are better, more powerful ways of doing things today.
Use a net instead! Then, go to a spot where the fish are plenty...and they're jumping up at you!
One of the fastest ways of building your customer base is to seek out mutually- beneficial joint ventures.
The key words here are "mutually-beneficial." Find marketers and business owners who already have large "responsive" mailing lists and make them an offer they can't refuse! Your offer has to benefit them as well - in a big way.
Many people have tried using this strategy. Most have failed miserably. I'll tell you why.
The problem with most people is that they are only focused on what they can get out of the deal. You'll never get it if that's what your focus is on.
When you're working on forming joint ventures, focus on the other party and ask yourself "What do they need? What can I offer them that would be of value to them?"
Sure, you can just offer the other person a cut of the profits if they agree to endorse your product to their list. But that's what everybody does! And these days, that's not enticing enough. How is your offer unique?
Here's a better way of doing it...
What if you were to create a product specifically for one marketer? Offer him/her exclusive rights to distribute the product as s/he sees fit.
You don't have to create a hundred-page masterpiece. Remember what I told you earlier...it's not the number of pages - it's the content! You can have a 5 page report that contains solid gold. And you can have a 100-page mammoth filled with garbage.
Want to do one better? Offer to help the other party with something first. Anything. Without bringing up your joint venture offer. Then, when you've created some value for them, you can ask them to help you out with something. (Say a joint venture, perhaps?)
Do you see how this strategy differs from what most people try to do out there?
Heck, I've even seen people requesting joint ventures by just sending a one-line email note to the other person which reads, "Want to promote my product? Here's my link..." Do they really expect the other person to even respond to that note? It just doesn't work!
Be unique! Create value for them! Make it worth their while. Make them an offer they can't refuse!
Keep in mind that...although the above strategy increases your chances of striking a deal astronomically, not everyone will say "yes" to your offer. I've approached some people who just had too much on their plate to begin with and just weren't able to work with me. It happens.
Don't take it personally.
The trick is to not quit after the first "no." Forming powerful, mutually-beneficial alliances with successful marketers is the best strategy available to us. And it is well worth your time to continue pursuing joint ventures until you strike a deal or two. But, you don't have to stop there either. Get as many as you can.
Remember, you are not just seeking a one-time deal here either. You're seeking an alliance! Great ongoing business deals and friendships can be formed this way.
Note: Joint ventures and other alliances have an added bonus in that you get instant credibility in the eyes of the other person's customers. If these customers trust the list owner, you'll usually get favorable results. On the flip side, if the list owner does not have a very good relationship with the customers, it can actually hurt your image as well. For this reason, be careful whom you decide to pick as your joint venture partners.
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