Here's another classic example of the "screwdriver and the nail" situation... Aquest és un altre exemple clàssic del "tornavís i el clau" situació ...
Some marketer created a poorly designed ad, submitted it into a high-circulation but totally non-targeted publication, and suddenly became an expert on "why classified ads don't work." Alguns de comercialització creat un anunci mal dissenyat, el va presentar en un alt totalment la circulació, però no específica en la publicació, i de sobte es va convertir en un expert en "Per què anuncis no funcionen."
Classified ads work, if you use them correctly. Anuncis classificats de treball, si s'utilitza correctament.
Place classified ads in highly targeted ezines/newsletters. En lloc d'anuncis classificats altament orientats ezine / butlletins.It's a quick way to get exposure for your product or service. És una manera ràpida d'obtenir l'exposició del seu producte o servei.
You can either barter (exchange products/services as payment for your ad placement) with the publisher or you can pay cash if you choose to. Pot troc (intercanvi de productes i serveis com a pagament per la seva ubicació d'anuncis) amb l'editor o pot pagar en efectiu si ho desitja.
Low-cost classified ads can also be placed in offline publications where you can usually demand much higher prices for your products. Baix cost d'anuncis classificats també pot ser col locat en publicacions fora de línia on es pot, en general, la demanda de preus molt més alts per als seus productes.The craziness of selling "one million ebooks for a penny" does not exist in the offline world. La bogeria de la venda de "un milió de ebooks d'un centau" no existeix en el món.
Pick a publication that would cater to readers who are interested in your product. Trieu una publicació que atenen els lectors que estiguin interessats en el seu producte.Targeting is very important here as well. L'orientació és molt important aquí.Too many people go for larger circulation numbers and completely ignore who the readers are. Massa persones per anar més grans números de circulació a ignorar per complet i que són els lectors.If the readers of that publication are not interested in what you have to sell, you won't be able to sell anything no matter how large the circulation size of that publication is. Si els lectors de la publicació que no estan interessats en el que ha de vendre, no serà capaç de vendre qualsevol cosa sense importar el gran el tamany de la circulació que la publicació està.
Remember to test your ads cheaply first. Recordeu posar a prova els seus anuncis barat primer.When you find a winner that is getting great responses, that's when you can roll it out with full force, in multiple publications. Quan trobi un guanyador que està rebent una gran resposta, que és quan es pot rodar a terme amb plena vigència, en múltiples publicacions.(You'll need to track the responses of your ads from each ezine/publication that you advertise in to figure out how responsive they are. To do this, simply use a unique web address or a unique email address for each ad in each publication.) (Es necessita per fer un seguiment de les respostes de cada un dels seus anuncis ezine / publicació que anunciï a esbrinar com es respongui. Per això, només cal utilitzar una única adreça web o una adreça de correu electrònic per a cadascun dels anuncis en cada publicació .)
If the ad does not seem to work well in a particular ezine, don't advertise in that one anymore. Si l'anunci no sembla funcionar bé en un ezine, no fan publicitat en que un més.At least not with the current ad. Almenys no amb l'actual anunci.
In short, test an ad first before you pay to have it published in multiple ezines. En resum, un anunci de prova abans que vostè paga a la seva publicació en múltiples ezine.Then, test each ezine to see what kind of results they produce. Després, cada ezine prova per veure quin tipus de resultats que produeixen.If it makes you a profit, continue running it. Si et fa un benefici, se segueixen executant.If it doesn't, pull the ad from that ezine. Si no és així, llenci l'anunci que ezine.
Keep in mind that you're not trying to "sell" directly from the ad. Tingueu en compte que vostè no està tractant de "vendre" directament des de l'anunci.You're only generating leads or driving traffic to a particular site. Vostè està generant només condueix o conduir el trànsit a un lloc en particular.
And remember to add the "viral" effect. I recordeu que afegir el "virus" efecte.
How can you make your ads viral? Com pot fer que els anuncis virals?
Simple. Simple.Instead of offering a free report or free information, offer a great little ebook for free! En lloc d'oferir un informe lliure o gratuït d'informació, oferim un petit gran ebook gratis!Make it viral, offer the receiver (and the future readers) distribution rights, with the option to customize the ebook...And, you're off to the movies! Fan virals, oferir el receptor (i el futur dels lectors) de drets de distribució, amb l'opció de personalitzar el ebook ... I, que està fora de les pel lícules!
You may or may not make much profit up front. Vostè pot o no pot fer molt benefici per avançat.That's fine. Això està bé.Don't worry about it. No et preocupis.
Your main goal here is to spread your ebooks and reports out to as many people as possible, as quickly as possible! El seu principal objectiu és difondre la seva ebooks i informes a tantes persones com sigui possible, tan aviat com sigui possible!
Remember that all those ebooks have your links within them. Recordeu que tots els llibres electrònics tenen els seus vincles dins d'elles.That will create the stampede of traffic that you're looking for. Que crearà l'estampa de trànsit que vostè està buscant.
And when that happens, be ready with a system that will turn visitors into subscribers and/or into buyers! I quan això succeeix, estar preparats amb un sistema que al seu torn els visitants a subscriptors i / o en clients!(And later, into "repeat" buyers.) (I després, a "repetir" els compradors.)
Of course, you have to know how to create powerful ads that get responses. Per descomptat, vostè ha de saber com crear potents que els anuncis d'obtenir respostes.
A good way to do this is to create a powerful headline that promises an important benefit or solution. Una bona forma de fer-ho és crear un títol que promet un benefici important o una solució.If you're offering a free ebook or report, list the biggest benefit your book offers. Si vostè està oferint un eBook gratuït o informe, la llista de major benefici del seu llibre ofereix.Always sell the benefit! Sempre en benefici vendre!Your headline has to grab the readers' attention! El títol ha d'agafar als lectors l'atenció!
Next, make them an offer they can't refuse! A continuació, fan una oferta que no pot negar!In this case, offer them your 'free' ebook! En aquest cas, els ofereixen la seva "lliure" ebook!
Finally, tell them how they can get it. Per últim, dir-com poden obtenir-lo.If you're using a website url, tell them to "click here" or "go to this site to get it now!" Si esteu utilitzant una URL del lloc web, per dir-los que "feu clic aquí" o "anar a aquest lloc per fer-ho ara mateix!"or something along those lines. o alguna cosa en aquest sentit.If you're using an autoresponder address, say something like "send any mail to..." Si esteu usant un Autoresponder direcció, dir alguna cosa així com "enviar correu a qualsevol ..."
Keep it short, clear, and to the point. Mantingui'l curt, és clar, i al punt.You don't have much space to work with in classified ads so you can't afford to be too wordy. Vostè no té gaire espai per treballar en anuncis classificats de manera que no es pot permetre el luxe de ser massa verbose.
Training Video Library Offer Videoteca Oferta de formació
To supplement this course, we're offering a special video library featuring 10 separate video sets, all by master video creator Louis Allport. Per completar aquest curs, estem oferint un especial videoteca amb 10 jocs de vídeo per separat, tots pel mestre creador de vídeo Louis Allport.This includes the great video set "5 Easy Ways To Boost Your Website Traffic" - well worth watching. Això inclou el gran vídeo "5 maneres fàcils per millorar la seva Website Traffic" - bé val la pena veure.
This whole set is available at a special discount price (less than you'd normally pay for one video set) and comes complete with master resale rights too. Aquest conjunt està disponible a un preu especial de descompte (menys del que normalment pagaria per un vídeo joc) i ve complet amb els drets de revenda mestre també.
Note that this entire superb library is also included – at no extra cost - as just one of the training resources in the Software Gold Club. Tingueu en compte que tota aquesta magnífica biblioteca també està inclòs - sense cost addicional - només com un dels recursos de capacitació en el programari d'Or del Club.For full details of the Software Gold Club, please visit Per a més detalls del programari d'Or del Club, si us plau, consulteu http://www.axgold.net/info/l/sgchttp://www.axgold.net/info/l/sgc
When I was starting out, I decided to learn everything there was to know about getting listed high on search engines. Quan estava començant, em vaig decidir a aprendre tot el que estava passant a conèixer sobre com obtenir la llista d'alta als motors de cerca.After all, this is where the second group of targeted visitors reside, right? Després de tot, aquí és on el segon grup de visitants dirigits viure, oi?-- Those people who are looking for you! - Les persones que estan buscant!And ready to buy now! I llest per comprar ara!
After months of hard work and studying, I managed to get #1 positioning on Infoseek (the hottest search engine at the time) under the keyword "money." Després de mesos de dur treball i estudi, me les vaig arreglar per aconseguir la posició # 1 en Infoseek (el motor de cerca més populars en el moment) a la paraula "diners".You can imagine how excited I was! Es poden imaginar què emocionada estava!
The listing lasted all of 7 seconds before I got pushed to number 3. Va durar tota la llista de 7 segons abans em va empènyer amb el número 3.Then to number 7. Després amb el número 7.And minutes later, past the number 20 position. I minuts més tard, més enllà de la posició número 20.
These days, I don't even bother submitting to search engines. En aquests dies, jo ni tan sols la molèstia de presentar als motors de cerca.It's a waste of my time. És un rebuig del meu temps.I don't even bother with meta tags or any of that nonsense. Ni tan sols es molesti amb metaetiquetes o qualsevol d'aquestes ximpleries.And I really have no interest in trying to figure out all the new algorithms that these search engines are using. I realment no tenen cap interès en tractar d'esbrinar tots els nous algoritmes que aquests motors de cerca estan utilitzant.They'll just end up changing it all completely - tomorrow. Ells només acaben canviant tot complet - matí.
But ... Però ...traffic from search engines is one of the most targeted and responsive pools of traffic you'll find anywhere. el tràfic procedent de cercadors és un dels més específic i sensible del trànsit piscines trobarà a qualsevol lloc.As we discussed earlier, the individuals that make up this traffic pool are usually ready to buy now! Com ja vam comentar anteriorment, els individus que componen aquest grup de trànsit solen ser llestos per comprar ara!They are going to the search engines looking for the product or service! Van als motors de cerca busquen el producte o servei!They're seeking you out! S'està cercant a vostè!
Therefore, ignoring such a traffic pool wouldn't be wise. Per tant, fent cas omís d'aquesta piscina de trànsit no seria prudent.
Here's a way you can take advantage of the highly targeted traffic from search engines, without ever having to worry about getting listed with them: Go to the people who have figured out how to get top positioning! Aquí hi ha una manera que vostè pot prendre avantatge de la molt específica el trànsit de motors de cerca, sense haver de preocupar-se per obtenir la llista amb ells: Aneu a les persones que han descobert la manera d'obtenir la posició inicial!
This is what you do.. Això és el que fas ..
• Pick the keyword(s) that your target market would search for and run a search for it using the search engine or directory you're interested in. • Tria la paraula clau (s) de que el seu mercat objectiu de buscar i executar una cerca utilitzant per a això el motor de cerca o directori en el qual està interessat polz
• Go through each of the top ten (or 20) listings and write down the name and email address of the contact person for each site. • Aneu a través de cadascun dels deu (o 20) i llistes d'escriure el nom i l'adreça de correu electrònic de la persona de contacte per a cada lloc.Note down any other unique information you find about them. Anoteu qualsevol altra informació única a trobar sobre ells.
• Send each person a personalized email, offering either a joint venture, a free ebook, or free report that they can distribute. • Enviar a cada persona un correu electrònic personalitzat, que ofereix, ja sigui una empresa conjunta, un eBook gratuït, lliure o informe que poden distribuir.Use one of the strategies I've discussed earlier. Utilitzeu una de les estratègies que he parlat anteriorment.I prefer the free (viral) ebook strategy because it gives the receiver more incentive to accept the offer. Jo prefereixo la llibertat (virals) ebook estratègia, ja que el receptor dóna més incentius per a acceptar l'oferta.
Warning! Avís!Do not create a form letter and spam everyone with it. No crear una carta model i el spam a tothom amb ella.Find out who the "person" behind the website is and personalize the email using his/her name, the website address, what the website is about, and whatever else you can gather to make the email personal. Esbrina que la "persona" darrere de la pàgina web i es personalitza el missatge de correu electrònic utilitzant el seu nom, l'adreça del lloc web, la qual cosa el lloc d'internet s'acosta, i qualsevol cosa que vostè pot reunir per tal que el correu electrònic personal.
Yes, this will take some time. Sí, això portarà algun temps.But, can you imagine how much exposure just one of these top-ranked sites will bring you if you strike a deal with them? Però, vostè pot imaginar quant exposició només un d'aquests llocs millor classificat li portarà, si la vaga a un acord amb ells?It's worth the initial setup time! Val la pena el temps de configuració inicial!
In fact, a better way to do it is to, again, offer to help them first! De fet, una millor forma de fer-ho és, de nou, per ajudar-los a oferir primer!With whatever you can. Amb tot el que pugui.If you're a graphic designer and you feel that you could create a better logo for the website owner, do that. Si vostè és un dissenyador gràfic i vostè creu que vostè podria crear un logotip per al millor lloc, fer això.
Remember, the key here is to give first. Recordeu, la clau aquí és donar primer.It will separate you from everyone else and make you stand out. És independent de que tots els altres i fer que es destaquen.(Even the people who 'think' they're 'giving first' are usually not.) (Fins i tot les persones que "pensar" que estan "donant" en general no són.)
The only other strategy that I see working with search engines is to submit valuable "keyword rich" content in the form of reports or entire websites. L'única altra estratègia que veure amb els motors de recerca de feina és valuós per presentar "paraula clau rics" de contingut en forma d'informes o llocs web de tot.Keep in mind that each search engine (and directory) has it's own understanding of what makes "valuable content." Tingueu en compte que cada motor de cerca (i directori) té el seu propi enteniment del que fa "valuós contingut".So, change your articles up a bit. Per tant, el seu canvi d'articles una mica.Move things around, play with all the keywords. Posar les coses, jugar amb totes les paraules clau.One of those articles will grab on. Un d'aquests articles a agafar.And, be sure to read through the search engine's submission guidelines to get some ideas. I Assegureu-vos de llegir a través de la del motor de cerca per obtenir les directrius per a la presentació algunes idees.
Of course, you can also hire a search engine submission professional to try and get your site listed and placed well. Per descomptat, també pot contractar a un professional de la presentació del motor de cerca per tractar d'aconseguir el seu lloc en una llista i es col loca bé.Personally, I don't know of anyone who can "guarantee" such a listing. Personalment, no sé d'algú que pot "garantir" aquesta llista.If you can find one and can afford their prices, you may want to try it. Si un pot trobar i pot permetre els seus preus, és possible que vulgueu provar.
Your other option is to use Pay-Per-Click search engines. La seva altra opció és utilitzar de pagament per clic en cercadors.
These search engines allow you to bid for the right to be placed in the top keyword position. Aquests motors de cerca permeten a pujar pel dret a ser col locat en la posició inicial de paraules clau.
I have been playing with some pay-per-click search engines and I like the results I'm getting. He estat jugant amb alguns de pagament per clic en els motors de cerca i m'agrada els resultats que estic rebent.
But…if you're brand new to PPC's, there's a stiff learning curve to overcome. Però ... si sou nou a la PPC, hi ha una rigidesa en la corba d'aprenentatge per superar.Unfortunately, this learning curve can cost you a lot of money while you do your trial-and-error. Malauradament, aquesta corba d'aprenentatge li pot costar molts diners mentre vostè fa la seva prova i error.
So, I'm going to save you some money and share with you the tips I've found useful when working with PPC's. Per tant, vaig a estalviar alguns diners i compartir amb vostès els suggeriments que he trobat útil quan es treballa amb la PPC.They're provided below: Són els casos següents:
Pay-Per-Click Power Tips Pagament-Per-Clic de potència Consells
There are hundreds of PPC search engines out there. Hi ha centenars de motors de cerca de PPC a terme allà.The most popular ones (at the time of writing this section) are: Els més populars (en el moment d'escriure aquest article) són:
All 3 of the above PPC sites have their pluses and minuses. Tots els 3 de la PPC per sobre dels llocs tenen els seus avantatges i desavantatges.
The major plus for the above 3 are that they're the most popular, ie majority of the people go to these three sites! El principal avantatge per als que són per sobre del 3 són els més populars, és a dir, la majoria de la gent va a aquests tres llocs!
The 'negative' is that they're also some of the most expensive, because they're the most popular. El "negatiu" és que tots dos són també uns dels més cars, perquè són els més populars.So, it would be a good idea for you to play with some of the less popular ones as well, and mix them up a bit. Per tant, seria una bona idea per a que vostè jugui amb alguns dels menys populars i estimats, i barrejar una mica.
You will find that, depending on your choice of keywords and niche, one PPC site may get you more traffic than the other two, for the same keywords. Va a trobar que, en funció de la seva elecció de paraules clau i de nínxol, un PPC lloc vostè pot obtenir més trànsit que els altres dos, per les mateixes paraules clau.So, it would be in your best interest to take advantage of all of them and leverage their strengths. Per tant, seria en el seu millor interès per aprofitar-se de tots ells i aprofitar els seus punts forts.
Here are a few specific tips you can use to increase your profits: Aquí hi ha alguns suggeriments específiques que pot utilitzar per augmentar els seus beneficis:
1. 1.Keyword Selection Is The KEY Selecció de paraules clau és la CLAU
'Keyword research' is the single most critical element of marketing plan, when dealing with PPC's. Paraula clau d'investigació "és l'element més crític del pla de màrqueting, quan es tracta de la PPC.It's the foundation of your business! És la base del seu negoci!Everything else builds on it. Tota la resta es basa en ell.Don't skip this step! No es salti aquest pas!
Getting the right prospect to your site is what you want, not just random traffic. Obtenir el dret a la perspectiva del seu lloc és el que vols, no només a l'atzar de trànsit.
When selecting keywords, pick the ones that are most relevant to your product. En seleccionar paraules clau, escollir les que són més rellevants per al seu producte.Work on finding keywords that are: the least expensive, produce the most qualified clicks, and generate the best conversion/sales. Treball en la cerca de paraules clau que són: el menys costós, produir els més qualificats de clics, i generar la millor conversió de vendes.
Most marketers pick 10 or 20 of the most popular keywords and clump them together into one campaign. La majoria dels comercialitzadors de selecció 10 o 20 dels més populars paraules clau i massís junts en una campanya.Then they wait for the magic to happen. Després, esperar que passi la màgia.And nothing happens, except for I no passa res, excepte per money being wasted. diners que es malgasta.
These 10 to 20 keywords are usually the same keywords that their competitors are using. Aquests 10 a 20 paraules en general són les mateixes paraules clau que els seus competidors utilitzen.And, since these are the most popular keywords, they are also usually the most expensive! I, ja que aquestes són les paraules clau més populars, també són generalment els més cars!Bad idea! Mala idea!
The smart marketer works with 100, 200 or more keywords that are very tightly related to each other! La comercialització intel ligent treballa amb 100, 200 o més paraules clau que estan molt estretament relacionats uns amb els altres!And many of the keywords he's found are not being used by other marketers in his niche, so they cost as little as a nickel each! I moltes de les paraules que ha trobat no s'utilitzen per altres empreses en el seu nínxol, pel que costi el menys un cèntim cada un!
Two hundred keywords may seem like a lot to you. Dues-centes paraules pot semblar molt a vostè.But, it's not that difficult once you seriously start looking for them. Tanmateix, no és difícil que un cop començar a buscar seriosament per a ells.(Again, a little extra effort on the initial step can produce big residual gains for you. And that's the kind of traffic strategies we're interested in.) (Un cop més, una mica més d'esforç en l'etapa inicial residual pot produir grans guanys per a tu. I aquest és el tipus de trànsit estratègies que està interessat polz)
2. 2.Create Direct-Response Ads! Crear anuncis de resposta directa!
Getting showcased in relevant searches is only half the battle. Com showcased en les recerques és només la meitat de la batalla.You still want to get 'clicked' on by targeted prospects. Encara vols' clic 'a la dirigida per les perspectives.Here are a few tips that will help you do that: Aquests són alguns consells que l'ajudaran a fer-ho:
• Use time-tested ad formulas like "How to..." • Utilitzeu la prova del temps d'anuncis fórmules com "Com ..."or "Discover..." o "Descobreix ..."that demand the reader's attention! que demana l'atenció del lector!Just think of it as creating a powerful classifieds ad. Pensem en això com la creació d'un potent anunci de classificats.
• Study your competitors' winning ads! • Estudi dels seus competidors "guanyar els anuncis!Find out what makes their ads pull better than the other ads. Esbrina el que fa que els seus anuncis llenci millor que els altres anuncis.Then, use those components to model your ads after. A continuació, utilitzeu els components del model després de la publicació dels seus anuncis.
• Putting the keywords in the headline seems to works very well most of the time. • Posar les paraules clau en el títol sembla que funciona molt bé la major part del temps.Test it out for your niche/keyword and see how it works. Prova de la teva nínxol / paraula clau i veure com funciona.
• Ask a question or promise a powerful benefit in your title. • Feu una pregunta o una promesa de gran abast en benefici del seu títol.
• Create 2 different ads for the same keyword/group and run them both together. 2 • crear diferents anuncis per la mateixa paraula clau / grup i executar als dos junts.Then, track the results to find out which one performs better. A continuació, un seguiment dels resultats per saber que un es comporta millor.Keep doing this and continue to improve your results. Seguir fent això i seguir millorant els seus resultats.
• Keep tweaking and testing each variable to try and beat the current winning ad. • Mantingui ajustament i prova de cada variable per tractar de batre l'actual guanyador anunci.
3. 3.Develop Separate Landing Pages Desenvolupar diferents pàgines
If your visitor has found your ad by searching for a specific item that you're selling, don't direct him to your main web page or your general catalog. Si el visitant ha trobat el seu anunci per la recerca d'un element específic que vostè està venent, no directament a la seva pàgina principal o del seu catàleg general.
Instead, lead him to a page specifically designed for that particular item! En comptes d'això, el porta a una pàgina dissenyada específicament per aquest tema!Example: If he's looking for "online traffic strategies," don't take him to your page that lists ALL online marketing products. Exemple: Si està buscant "estratègies de trànsit en línia", no portar-lo a la seva pàgina que mostra tots els productes de màrqueting en línia.Instead, take him to a page that only sells your "traffic" product. Per contra, portar-lo a una pàgina que només ven el seu "trànsit" de productes.Don't get him to take extra steps to get to the traffic book when he's already specified that he's looking for that book. No s'ho prengui mesures addicionals per arribar al trànsit quan el llibre ja s'especifica que està a la recerca d'aquest llibre.
So, instead of leading this visitor to... http://www.All-My-Marketing-Products.com , direct him to... http:// www.All-My-Marketing-Products.com/TRAFFIC.htm . Així, en lloc de dirigir als visitants d'aquest ... http://www.All-My-Marketing-Products.com, directe a www.All-My-Marketing-Products.com/TRAFFIC http:// ... . htm.
You can use separate landing pages for tracking purposes as well, and track keywords and campaigns from several PPC sites all in one place, instead of tracking them separately through the PPC's internal tracking system. Vostè pot utilitzar per separat per al seguiment de les pàgines, com així, i realitzar un seguiment de paraules clau i les campanyes de PPC diversos llocs en un sol lloc, en lloc de seguir per separat a través de la PPC del sistema de seguiment intern.This also makes data analysis a lot easier. Això també fa que l'anàlisi de dades molt més fàcil.
4. 4.Get Their Email Addresses! Obtenir la seva adreça electrònica!
This is a must for every strategy that you use! Aquest és un deure per a cada estratègia que use!Always add a step into your overall strategy that will offer them an opt-in form, collect their information, and then redirect them to the appropriate page. Sempre afegir un pas en la seva estratègia global que els ofereix una forma opt-in, recollir la seva informació i, a continuació, redirigir a la pàgina apropiada.This allows you to follow up with them in the future and continue to promote your products. Això li permet seguir amb ells en el futur i continuar promovent els seus productes.
Otherwise, most of your paid visitors will visit your site once and then never return. En cas contrari, la major part del seu paga els visitants que visitin el seu lloc una vegada i després mai tornar.That's a waste of money. Això és un malbaratament de diners.
So, first of all, start by getting relevant clickthroughs. Així, en primer lloc, comenci a rebre els clics.Your ad needs to get clicked on by targeted individuals. L'anunci ha de fer clic sobre dirigides per particulars.Next, ask for their email address! A continuació, preguntar per la seva adreça de correu electrònic!And then, take them to your sales page. I després, tenir a la seva pàgina de vendes.
Be sure to also design your landing page using powerful tried-and-true direct response strategies. Assegureu-vos també de disseny de la seva pàgina utilitzant potents intentat-i cert-les estratègies de resposta directa.If your PPC campaigns are working well but your web site is not converting those highly-targeted visitors into sales (or even subscribers,) then it's all a waste. Si les vostres campanyes de PPC estan treballant bé, però el seu lloc no és la conversió dels visitants altament orientats a les vendes (o fins i tot els abonats), aleshores és tot un rebuig.
Your final goal is not more clickthroughs, but instead clickthroughs that convert to sales! El seu objectiu final no és més clics, però en lloc de clics de convertir a la venda!
Training Video Library Offer Videoteca Oferta de formació
To supplement this course, we're offering a special video library featuring 10 separate video sets, all by master video creator Louis Allport. Per completar aquest curs, estem oferint un especial videoteca amb 10 jocs de vídeo per separat, tots pel mestre creador de vídeo Louis Allport.This includes the great video set "5 Easy Ways To Boost Your Website Traffic" - well worth watching. Això inclou el gran vídeo "5 maneres fàcils per millorar la seva Website Traffic" - bé val la pena veure.
This whole set is available at a special discount price (less than you'd normally pay for one video set) and comes complete with master resale rights too. Aquest conjunt està disponible a un preu especial de descompte (menys del que normalment pagaria per un vídeo joc) i ve complet amb els drets de revenda mestre també.
Note that this entire superb library is also included – at no extra cost - as just one of the training resources in the Software Gold Club. Tingueu en compte que tota aquesta magnífica biblioteca també està inclòs - sense cost addicional - només com un dels recursos de capacitació en el programari d'Or del Club.For full details of the Software Gold Club, please visit Per a més detalls del programari d'Or del Club, si us plau, consulteu http://www.axgold.net/info/l/sgchttp://www.axgold.net/info/l/sgc
Saturday, January 28, 2006 Posted By admin Dissabte, 28 de gener de 2006 Publicat per administrador
The AX Gold Traffic CoursePart 6 El trànsit d'or AX CoursePart 6
Maybe you already know the single most successful strategy to generate traffic. Tal vegada vostè ja coneix l'èxit de l'estratègia més per generar trànsit.
One of the most successful strategies for generating traffic is to write one-page articles or mini reports related to the products you are selling (or are "thinking" of selling in the future!) Una de les estratègies més eficaces per generar trànsit a una pàgina, escriure articles o mini informes relacionats amb els productes que es venen (o "pensar" de vendre en el futur!)
How hard is it to do this? Què tan difícil és fer això?Not hard at all. No és difícil en absolut.Pick a subject that you're really interested in and know a lot about - something that others would also find interesting. Trieu un tema que vostè està realment interessat en saber i molt sobre - una cosa que altres també interessants.And start writing about it. I començar a escriure sobre això.
You can also pick something that you don't know much about but have always been really interested in learning more about. També pot recollir una cosa que vostè no sap molt sobre, però sempre han estat realment interessats en aprendre més sobre.
Next, go to any popular search engine or directory (yahoo.com, google.com, etc.) and dig up information on that subject. A continuació, aneu a qualsevol motor de cerca o directoris (yahoo.com, google.com, etc) i de desenterrar la informació sobre aquest tema.Start reading some articles on it and increase your knowledge base. Comença a llegir alguns articles sobre el mateix i augmentar la seva base de coneixements.Become your own expert! Esdeveniu seu propi expert!Once you know enough about it, write your own article. Una vegada que saps prou sobre ell, escriure els seus propis articles.
It's really that easy. És realment així de fàcil.Don't let anyone tell you it's difficult. No deixeu que ningú li és difícil.Heck, almost everything's difficult the first Heck, gairebé tot és difícil el primer time you try it. vegada que provar.The trick is to try it a second time, and a third ... El truc és intentar una segona vegada, i un tercer ...and pretty soon, you'll be a pro. i molt aviat, se li un professional.
At the end of each article, insert your 'resource box.' Al final de cada article, introdueixi la seva "caixa de recursos."(A paragraph containing your name, copyright information, web site address, email, etc.) (Un paràgraf que contingui el seu nom, informació sobre els drets d'autor, l'adreça del lloc web, correu electrònic, etc)
One extra tip I'll give here is...include information in your article that was a little harder for you to dig up, stuff that most other writers are not offering. Un extra punta li donaré aquí ... és incloure informació en el seu article que era una mica difícil per a vostè desenterrar, coses que la majoria dels escriptors no estan oferint.That way, you'll differentiate yourself from anyone else who may have decided to write about the same subject. D'aquesta manera, et diferenciar-se de qualsevol altra persona que hagi decidit a escriure sobre el mateix tema.(You know how it is, most people will grab the low-hanging fruit and run with it, wondering why no one wants to accept their article. You know why: It's because their article is exactly the same as the other 67 articles on the subject.) (Tu saps com és, la majoria de la gent gravi el baix penjolls de fruites i córrer amb ella, i es pregunten per què ningú no vol acceptar els seus articles. Saps per què: És degut a que el seu article és exactament el mateix que els altres 67 articles sobre el tema).
The better and more unique your article is, the more people will want it. La millor i més exclusiu del seu article, més la gent vol.Try to present it from a different angle/perspective. Tracti de presentar-des d'un angle diferent / perspectiva.Give people something to think about. Donar a la gent a pensar en alguna cosa.Shake them up a little. Agitar fins una mica.Offer great value that proves you're an expert in this area. Ofereixen un gran valor que demostra que vostè és un expert en aquest àmbit.
When people read such reports that offer great value and reveals to them things they really wanted to know about (that other people aren't revealing), they will want more from you. Quan la gent llegeixi els informes que ofereixen gran valor i que els revela les coses que realment volia saber sobre (que altres persones no són reveladores), que vol més de tu.
It's like offering a spoonful of your best dessert to them. És com oferir una cullerada de postres el millor per a ells.But, just a spoonful. No obstant això, només una cullerada.You don't have to give the whole store away. Vostè no ha de donar tot el magatzem de distància.As soon as they get a taste of this and enjoy it, guess what? Tan aviat com obtenir una mostra d'això i gaudir-ne, ¿endevinin què?They'll want more. Ells volen més.
What you are giving them should hold value on it's own. El que s'hauria de celebrar donant-los el valor que la pròpia.It shouldn't be a sales letter disguised as a report. No hauria de ser una carta de vendes disfressat com un informe.It has to contain real value. Ha de contenir un valor real.But give them a taste, not your entire store. Però donar-los un gust, no tota la botiga.
Now...once you have your article ready, don't go passing it out to people one-at-a-time. Ara ... una vegada que s'ha disposat el seu article, no vagi a passar a les persones una a una a temps.No fishing poles, remember? No pesca els pols, ¿recordes?Use a net! Utilitzeu una xarxa!
You need to approach ezine publishers and web site owners that already have a large audience, provided their publications are related to your product, of course. Vostè necessita enfocament ezine editors i propietaris de llocs web que ja compten amb una gran audiència, sempre que les seves publicacions estan relacionades amb el seu producte, per descomptat.
Offer them a good article with solid, unique content. Oferir un bon article amb sòlids, contingut únic.If needed, offer to let them customize the links so they can get a commission off any sales the article generates. Si és necessari, perquè ells ofereixen personalitzar els enllaços per tal que puguin obtenir una comissió de descompte en totes les vendes l'article genera.
And, whenever possible, request that they send your article out as a 'solo mailing' in the form of a "special report" instead of mailing it with one of their regular ezine issues. I, quan sigui possible, demana que enviïn el seu article com un "sol de correu" a la forma d'un "informe especial" en comptes de correu amb un dels seus temes ezine.(A solo mailing usually has a better response rate since your article will be the only thing getting all the attention from the readers.) Some publishers will agree to do this for you, some won't. (Un sol correu en general té una millor taxa de resposta ja que el seu article serà l'únic que va rebre tota l'atenció dels lectors.) Alguns editors estaran d'acord en fer això per a vostè, alguns no.If they don't, have them send Si no ho fan, ells han d'enviar it with their regular ezine issue. amb els seus ezine qüestió.
Want to make it a little easier? Vols fer una mica més fàcil?Approach only those marketers who are looking for fresh, new articles. Enfocament només als comerciants que busquen frescos, nous articles.
You can find many directories and sources online that list publishers who are seeking articles. Vostè pot trobar moltes fonts i directoris en línia que llista els editors que busquen articles.Just do a search on any popular search engine. Només fer una recerca en qualsevol motor de cerca més populars.
Here are a few sources where you can search for ezines on a specific topic... Heus aquí algunes fonts on es pot buscar ezine sobre un tema específic ...
Be sure to find out whether a particular ezine is accepting articles or not before you submit to it. Asseguri d'esbrinar si un ezine és acceptar o no els articles abans que li presentés.Most ezine listings will provide you with this information. La majoria de les llistes de ezine li proporcionarà aquesta informació.
You can also submit articles to article directories, used by many ezine publishers looking for content andincreasingly being used as sources of content for Adsense sites. També podeu enviar articles a directoris de l'article, utilitzat per molts editors ezine buscant contingut andincreasingly ser utilitzades com a fonts de continguts per a llocs de Adsense.
Here are a few article directories that you can submit to... Aquí hi ha alguns directoris de l'article que es pot presentar a ...
This is really a fairly easy and extremely powerful technique that very few people understand, and even fewer use. Això és realment molt fàcil i molt potent tècnica que molt poques persones entenen, i menys encara el seu ús.Most others are still blind to it or have just "assumed" that it's not that effective. Més que altres encara estan cecs o que se li acaba "suposa" que no és eficaç.Just a handful of strategically placed articles can create a steady, continuous stream of visitors to your site. Només un grapat d'articles col locats estratègicament pot crear un constant i continu flux de visitants al seu lloc.The more articles you can get out there, the better. El major nombre d'articles es pot sortir, millor.
Work on getting at least one article out every month. Treball en aconseguir almenys un article cada mes.If you can do more, do it! Si pot fer més, fer-ho!
Want to make it viral? Vols que sigui viral?Offer anyone who reads the article the option to distribute it to others, provided they publish it with your "resource box" (your copyright information, website, email, etc.) at the end of it. Oferir a qualsevol que llegeix l'article, l'opció de distribuir als altres, sempre que ho faci amb la seva "caixa de recursos" (la seva informació sobre els drets d'autor, lloc web, correu electrònic, etc) al final del mateix.
How about offering everyone an opportunity to customize the links in the report (or resource box) so they can also earn a commission every time someone visits your site through their links?! Què li ofereix a tots l'oportunitat de personalitzar els vincles en l'informe (o caixa de recursos) per la qual cosa també pot guanyar una comissió cada vegada que algú visita el seu lloc web a través dels seus enllaços?
How much more excited will they be to distribute your customizable article, versus all the other people's articles that don't offer customization? Quant més van a estar entusiasmats distribuir el seu article personalitzable, front a tots els articles d'altres persones que no ofereixen la personalització?(That's the added twist that will vault you to the top of the heap!) (Aquest és el gir que s'afegeix a la volta superior de la pila!)
Used correctly, this strategy can generate a continually increasing level of traffic, newsletter subscribers and links to your business website. Utilitzat correctament, aquesta estratègia pot generar un continu augment del nivell de trànsit, butlletí de notícies i enllaços als subscriptors del seu negoci web.
Training Video Library Offer Videoteca Oferta de formació
To supplement this course, we're offering a special video library featuring 10 separate video sets, all by master video creator Louis Allport. Per completar aquest curs, estem oferint un especial videoteca amb 10 jocs de vídeo per separat, tots pel mestre creador de vídeo Louis Allport.This includes the great video set "5 Easy Ways To Boost Your Website Traffic" - well worth watching. Això inclou el gran vídeo "5 maneres fàcils per millorar la seva Website Traffic" - bé val la pena veure.
This whole set is available at a special discount price (less than you'd normally pay for one video set) and comes complete with master resale rights too. Aquest conjunt està disponible a un preu especial de descompte (menys del que normalment pagaria per un vídeo joc) i ve complet amb els drets de revenda mestre també.
Note that this entire superb library is also included – at no extra cost - as just one of the training resources in the Software Gold Club. Tingueu en compte que tota aquesta magnífica biblioteca també està inclòs - sense cost addicional - només com un dels recursos de capacitació en el programari d'Or del Club.For full details of the Software Gold Club, please visit Per a més detalls del programari d'Or del Club, si us plau, consulteu http://www.axgold.net/info/l/sgchttp://www.axgold.net/info/l/sgc
Sunday, January 22, 2006 Posted By admin Diumenge, 22 de gener de 2006 Publicat per administrador
The AX Gold Traffic CoursePart 5 El trànsit d'or AX CoursePart 5
If you are struggling to get your affiliate program off the ground, read what Alan has to say. Si vostè està lluitant per obtenir el seu programa d'afiliats de fora de la terra, llegir el que diu Alan.
Allowing others to sell your product/service is a very powerful strategy for building your business. Permetent a altres per vendre el seu producte o servei és una estratègia molt poderosa per a la construcció del seu negoci.And, who better to promote a product than an existing 'happy' customer who has had the chance to inspect the product first hand? I, qui millor per promocionar un producte d'un 'feliç' al client que ha tingut l'oportunitat d'inspeccionar el producte de primera mà?
Your first goal is to provide the best product/service that you possibly can so your customers are truly happy and satisfied with the product, and the experience. El seu primer objectiu és oferir el millor producte / servei que li sigui possible perquè els seus clients són veritablement feliços i satisfets amb el producte, i l'experiència.
When you do that, some of your customers will naturally tell others about your product/service and their positive experiences. En acabar, alguns dels seus clients, naturalment, que altres diuen sobre el teu producte / servei i de les seves experiències positives.This will get you a few more new customers. Això te un parell de nous clients.
But, you can speed up the process dramatically and create an avalanche of traffic to your site by asking that same question..."How can I create more value for them so they can't help but spread the word?" No obstant això, vostè pot accelerar dràsticament el procés i crear una allau de trànsit al seu lloc web preguntant la mateixa pregunta ... "Com puc crear més valor per a ells de manera que no pot deixar de difondre la paraula?"
The answer is simple: offer them a cut of the profits. La resposta és simple: oferir una retallada dels beneficis.And if you have a product or service that requires a monthly fee, offer them a cut of the monthly profits! I si tens un producte o servei que requereix una quota mensual, els ofereixen una reducció dels guanys mensuals!
A great product combined with a cash incentive is near impossible to resist. Un gran producte combinat amb un incentiu en efectiu és gairebé impossible de resistir.
Tell your customers about your affiliate program. Digueu-li als seus clients sobre el seu programa d'afiliats.Tell them how easy it is to set up and how easily they can start earning a commission. Digueu-li a lo fàcil que és crear i la facilitat amb què pot començar a guanyar una comissió.And where applicable, explain to them the power of generating a monthly income. I, si escau, explicar a ells el poder de generar un ingrés mensual.Remind them to take advantage of it every time you email them. Recuérdeles a aprofitar cada vegada que enviïs missatges de correu electrònic.
A well executed affiliate program can make your business grow like wildfire! Un programa d'afiliats d'execució pot fer créixer el seu negoci com la pólvora!Use it! Utilitza!It will cost you a little off the front-end profits but it will be well worth the additional traffic, and customers that you continue to generate! Li costarà una mica fora de la frontal dels beneficis però es que val la pena el trànsit addicional, i els clients que continuen generant!And, of course, there's the mega-payoff when you start plugging in a line of backend products! I, per descomptat, hi ha el mega-pagaments quan s'inicia de connectar una línia de productes de seguretat!
The easiest way to set up an affiliate program is to use Clickbank. La forma més fàcil de crear un programa d'afiliats és usar Clickbank.There are some drawbacks with Clickbank - and you cannot sell memberships through it, but it does make setting up your own affiliate program very easy. Hi ha alguns inconvenients amb Clickbank - i vostè no pot vendre les membresías a través d'ell, però sí que la creació del seu propi programa d'afiliats molt fàcil.For more details, visit http://www.axgold.net/info/l/clickbank Per obtenir més informació, visita http://www.axgold.net/info/l/clickbank
If you're more ambitious and would like a power solution behind your affiliate program, you may like to check out JV Manager. Si vostè és més ambiciós i desitja una solució de poder darrere del seu programa d'afiliats, pot ser que vulgui comprovar JV Manager.It's expensive, but increasingly being used by more and more top marketers as the most powerful affiliate management solution around, capable of running any affiliate program, operating a membership site and much more. És car, però cada vegada més utilitzat per més i més amunt de màrqueting com la més poderosa solució de gestió d'afiliats de tot, capaç d'executar qualsevol programa d'afiliats, l'explotació d'un lloc de pertinença i molt més.It's very hard to switch affiliate script once you've launched an affiliate program, so picking a cheap script can come back to haunt you later on. És molt difícil canviar d'afiliació script un cop posat en marxa un programa d'afiliats, per tal de triar un guió barat pot tornar assetjat a vostè més endavant.If you're serious about business, it can pay to go for the best available, to allow your business to grow without restrictions. Si estàs seriosament els negocis, es pot pagar per anar als millors disponibles, per permetre que el seu negoci creixi sense restriccions.For details of JV Manager, visit http://www.jv-manager.com Per obtenir més informació de JV Manager, visiteu http://www.jv-manager.com
To be honest with you, if you only use the two techniques I mentioned in parts 3 and 4 and really push your affiliate program through your existing customers, you probably won't have to use any other techniques to get traffic. Per ser honest amb vostè, si vostè només pot utilitzar les dues tècniques que he esmentat en les parts 3 i 4, i realment impulsar el seu programa d'afiliats a través dels seus clients existents, probablement no haurà d'utilitzar qualsevol altres tècniques per aconseguir trànsit.
There are however other traffic techniques that I feel are worthy of mention, which I'll be covering in the next parts of the course. Tanmateix, hi ha altres tècniques de trànsit que considero dignes de menció, que serà en el proper cobrint parts del curs.
Training Video Library Offer Videoteca Oferta de formació
To supplement this course, we're offering a special video library featuring 10 separate video sets, all by master video creator Louis Allport. Per completar aquest curs, estem oferint un especial videoteca amb 10 jocs de vídeo per separat, tots pel mestre creador de vídeo Louis Allport.This includes the great video set "5 Easy Ways To Boost Your Website Traffic" - well worth watching. Això inclou el gran vídeo "5 maneres fàcils per millorar la seva Website Traffic" - bé val la pena veure.
This whole set is available at a special discount price (less than you'd normally pay for one video set) and comes complete with master resale rights too. Aquest conjunt està disponible a un preu especial de descompte (menys del que normalment pagaria per un vídeo joc) i ve complet amb els drets de revenda mestre també.
Note that this entire superb library is also included – at no extra cost - as just one of the training resources in the Software Gold Club. Tingueu en compte que tota aquesta magnífica biblioteca també està inclòs - sense cost addicional - només com un dels recursos de capacitació en el programari d'Or del Club.For full details of the Software Gold Club, please visit Per a més detalls del programari d'Or del Club, si us plau, consulteu http://www.axgold.net/info/l/sgchttp://www.axgold.net/info/l/sgc
Thursday, January 19, 2006 Posted By admin Dijous, 19 de gener de 2006 Publicat per administrador
The AX Gold Traffic CoursePart 4 El trànsit d'or AX CoursePart 4
Alan opens the vault on viral eBooks and software. Alan obre la volta de virus i programari de llibres electrònics.You do not want to miss this. Vostè no vol deixar passar aquesta.
I've already shared with you my criterion for picking traffic generators. Ja he compartit amb vostès el meu criteri per escollir els generadors de trànsit.I'm looking for little work, massive results, and a viral or snowball effect! Estic buscant una mica de treball, els resultats en massa, i un efecte de bola de neu o viral!This article reveals probably the single most successful strategy I have used, which has been responsible for a lot of traffic coming to the AX Gold sites... Aquest article posa de manifest, probablement, el més èxit de l'estratègia que he utilitzat, que ha estat responsable d'una gran quantitat de trànsit que prové dels llocs AX Or ...
Distributing "Viral" eBooks and Software La distribució de "viral" de programari i llibres electrònics
This is a technique that is being used incorrectly by many people. Aquesta és una tècnica que s'està utilitzant incorrectament per moltes persones.Most of them are not producing substantial results. La majoria d'ells no estan produint resultats importants.
Again, the problem is not the strategy itself. Una vegada més, el problema no és la pròpia estratègia.Let me explain with an example which shows how a highly successful marketer recently promoted using viral ebooks... M'explico amb un exemple que mostra com un gran èxit de comercialització recién ascendit utilitzant ebooks viral ...
First, he created some ebooks packed with powerful, valuable information that others could use. En primer lloc, va crear alguns ebooks ple de gran abast, informació valuosa que podria utilitzar altres.These weren't large ebooks, by the way. Aquests no són grans ebooks, per cert.But the content was definitely gold. Però va ser sens dubte el contingut d'or.And that's what makes it work! I això és el que ho fa la feina!
Next, he put his links on them that would lead the readers to his site. A continuació, va posar els seus vincles en els que portaria als lectors al seu lloc.(Of course, he had a killer sales letter ready to take orders at the site.) (Per descomptat, hi havia una carta de vendes assassí disposat a acceptar comandes en el lloc.)
Then, he offered these ebooks out to anyone and everyone - absolutely FREE! A continuació, va oferir aquests ebooks a ningú i tots - absolutament GRATIS!
But he went one step further. Però va ser un pas més.He also gave everyone free distribution rights so they could give the ebook away to others! També va donar la distribució gratuïta de tots els drets perquè poguessin donar el ebook de distància als altres!
But that's not all he did! Però això no és tot el que va fer!He also made the ebooks brandable so that his distributors could "customize" the links in the book and earn a commission every time someone ordered something through those customized links! També va fer la ebooks Brandable a fi que els seus distribuïdors poden "personalitzar" els vincles en el llibre i guanyar una comissió cada vegada que algú va ordenar alguna cosa a través dels enllaços personalitzats!
Do you see how much more value he created for his distributors? Veu vostè com molt més valor va crear per als seus distribuïdors?How much more motivated do you think his distributors were to pass out his ebook knowing that they could make money each time someone ordered through their customized link within the book? Quant més pensa vostè que va motivar el seu passi als distribuïdors de la seva ebook sabent que podia guanyar diners cada vegada que algú va ordenar a través del seu vincle personalitzat en el llibre?
See, I believe this guy was smart enough to stop...and ask himself..."How can I offer them what they want? How can I create so much value for them that they can't help but pass the ebook out to others?" Veure, crec que aquest tipus va ser prou intel ligent com per deixar de preguntar a si mateix ... i ... "Com puc oferir el que volen? Com puc crear valor tant per a ells que no pot deixar de passar el ebook a terme els altres? "
Most people would have just created an ebook, inserted their own links...and stopped there. La majoria de les persones que acabem de crear un ebook, insereix els seus propis enllaços ... i es va aturar allí.Why? Per què?Because most people are focused only on what they can get out of the deal. Perquè la majoria de les persones se centren només en el que poden sortir de l'operació.
Instead, they should be focused on creating value for the other person first! En comptes d'això, s'ha de centrar en crear valor per l'altra persona primer!Offer them a free (quality) product they can give away or sell. Oferir-los una lliure (qualitat) del producte que poden vendre o regalar.Allow them to customize the product with their personal information and you've just given them a lot more reason to do what you want them to do. Els permeten personalitzar el producte amb la seva informació personal i que acaba de donar-los una raó molt més per fer el que vulguis fer.
A good example of this type of product is our Resale Rights Report, which can be branded by members of our Software Gold Club to earn lucrative $20 a month commissions. Un bon exemple d'aquest tipus de productes és el nostre Informe de Drets d'Revenda, que poden ser de marca per part de membres del nostre Club d'or del programari per obtenir lucratives $ 20 al mes comissions.You can download a copy of this ebook from our subscribers download area here to see the viral advertising... Podeu descarregar una còpia d'aquest ebook dels nostres subscriptors àrea de descàrrega aquí per veure la publicitat viral ... http://www.softwaregoldclub.com/sgc/ResaleRightsReport.ziphttp://www.softwaregoldclub.com/sgc/ResaleRightsReport.zip
Now for the little power twists to add more leverage out of the viral product technique... Ara, per poc poder afegir girs més influència de la tècnica de producte viral ...
One possibility is to set up a two-tier commission payout plan in place so that the original distributors of your reports can even allow 'their' clients to 're-brand' the ebooks. Una possibilitat és la creació d'una Comissió de dos nivells en el pla de pagament per garantir que els distribuïdors originals dels seus informes poden fins i tot permetre que 'la seva' clients' re-marca «la ebooks.Everybody earns a commission, and you make a few bucks off every single order - which can get into the thousands very quickly, IF done right. Tothom guanya una comissió, i de fer front a uns pocs dòlars cada cap - que pot arribar als milers molt ràpidament, si es fa bé.
Here's another twist…Instead of passing your ebook out to individuals at random, why not create a viral ebook specifically for one marketer who has a large customer base! Aquest és un altre toc ... En lloc de passar la seva ebook a persones a l'atzar, per què no crear un ebook viral específicament per a un comerciant que té una gran base de clients!And allow him to customize the ebook with his own links or ID. I li permet personalitzar el llibre amb els seus propis enllaços o ID.
Make it very clear to the person that he/she is the only one to whom you're offering this ebook & distribution rights. Deixar molt clar a la persona que ell / ella és l'única a la qual vostè està oferint aquest ebook i els drets de distribució.Make them feel special. Fer que se sentin especials.And, keep your promise. I, mantenir la seva promesa.(If s/he doesn't accept, you can then offer it to someone else with a large list.) (Si s / ell no accepta, pot oferir a una altra persona amb una gran llista.)
Can you see how that differs from what other people would offer this person? Pots veure la manera en que difereix del que altres persones que ofereixen aquesta persona?Can you imagine how your offer will stand out among all the other offers laying on the table? S'imagina la forma en què la seva oferta es destaquen entre tots els altres, per la qual s'ofereix a la taula?
Wanna take it even further? Vols tenir encara més?Let the person know that everyone he distributes the ebook to can also sell it to others! Deixi que la persona sap que tothom que distribueix el llibre electrònic per que puguin vendre també als altres!- ie he also gets to offer "resell rights" to others! - És a dir, també s'ofereixen per "revendre els drets" als altres!But allow him to keep his customized links in the ebooks that others sell. No obstant això, li permeten mantenir els seus vincles personalitzats en els que altres vendre ebooks.Suddenly, you've just motivated him a lot more on distributing your ebook. De sobte, que ha motivat molt més que en la distribució de la seva ebook. And you've also given all the readers an extra product they can sell.
Or, you can also offer the two-tier payment plan, as mentioned earlier. Simple little twists like these are helping to make new successful businesses every day.
Oh, by the way... the joint venture technique that I mentioned in the previous article can also be improved on more by offering the other person a "viral" ebook! Maybe even a viral ebook that the individual can "customize." Heck, why not set it up so that everyone who gets a copy can distribute it to others!!! :-)
There's no law stopping you from combining two or more techniques into one. If it helps make the end result more effective, by all means do it.
Do you see the power that's hidden behind these simple strategies when executed correctly?
You know, almost everyone's heard of the basic techniques. Some have even heard of the additional twists on the core techniques. Yet, most people are just not using them to their full potential. We have millions of people out there trying to hammer a nail in with a screwdriver. The tool is not to blame, it's the 'application.'
Oh...If you haven't yet created your own products and are thinking to yourself that you're not very good at writing, let me ask you this...
Is building your customer base by the thousands worth your spending some time on improving your writing? You know it is!
Look...writing is not hard. The sooner you start writing, the sooner you'll get the hang of it. The more you write, the better you'll become.
And if you think that you can't write an entire ebook, then create the ebook "one-article-at-a-time." Break your subject matter up into sections and write about each section as a separate article. Then, arrange the articles in a logical order and...Voila! You've got your own ebook!
It's a skill worth learning. Where else can you get paid for putting "words" onto paper?! This is an amazing business to be in.
But… if you still don't want to write yourself, no problem. Worst case scenario? Get someone else to write the book FOR you, and get their permission to put your name on it as the author. Some of the top marketers are using this strategy right now to easily create a line of products, without doing any of the work. You can too.
The keys to having success with viral marketing:
Viral marketing is useless if your viral ebooks and reports don't get passed around. That's the entire premise behind "viral" marketing - it has to be spread around to others! Here are the keys to getting that done:
1. You MUST give other people a strong incentive to pass your viral tool (software, ebook, report, article, etc.) on to others! If you don't do this, your viral tools will never spread. Exposure/traffic, commissions, residual income, customization, etc. are all great incentives to get others to pass your viral tools around.
2. You MUST make it EASY for them to set up and pass your viral tools around. Otherwise, they will never be able to spread it to others. Provide them with easy-to-follow instructions on branding, uploading, and distributing your viral tools.
3. Your viral tools (reports, ebooks, etc.) must get CONSUMED! In other words, your reports and ebooks need to be read and used! If I just download your viral ebook but never read it, I will never click on your offers, or go to your site, or continue to pass on the viral tool to others! No movement equals no traffic equals no profit! Give them compelling reasons to actually read your viral tools. This is where "direct-response" skills come in handy.
If you're looking for an easy way to benefit from viral products with very little effort, the Software Gold Club offers you a great solution.
In addition to the Premium private label software available for sale by members, the Software Gold Club also provides one or more products each month which can be private label branded with your own adverts and then given away or sold with Master Resale Rights.
Our new advert branding system for these products lets you include very detailed adverts, including full HTML if you want.
Although offering affiliates the ability to brand links in a product can be a very powerful strategy, simply offering reports with Master Resale Rights is in itself a much simpler and still very effective viral strategy.
Master Resale Rights products spread rapidly across the Internet as everyone who receives the product can themselves make money by selling it - or use it as a bonus to boost the value of other products. The products also usually get included in the many resale rights packages and membership sites on the Internet.
As an example, we still receive lots of traffic from links in our original Easy Resell Plus software released around 3 years ago and now in countless packages and membership sites all across the Internet.
If you are member of the Software Gold Club, make the most of this powerful marketing system by downloading, branding and distributing these "advertising products" now.
To supplement this course, we're offering a special video library featuring 10 separate video sets, all by master video creator Louis Allport. This includes the great video set "5 Easy Ways To Boost Your Website Traffic" - well worth watching.
This whole set is available at a special discount price (less than you'd normally pay for one video set) and comes complete with master resale rights too.
Note that this entire superb library is also included – at no extra cost - as just one of the training resources in the Software Gold Club. For full details of the Software Gold Club, please visit http://www.axgold.net/info/l/sgc
This program was referred to me from one of the Power Blog members. I joined the program just to see how it works and what to expect. Quite frankly this is the first credit card MLM I've ever seen. But then the possibilities on the internet are endless and I can't possible know everything. So join me on my journey and read what the company's official promotion material has to say. At least the program is free to join.
-- FCM promotion letter --
Because History will repeat itself!
I have been a student of MLM for about 10 years, with most of my training coming from the telecom industry. The principle of Network/Direct Marketing is the vehicle by which any great product or service can be moved.
I have done extensive research on three Network/Direct Marketing companies, their products, the era when they began, their timing, and the acceptance of the products by society when they launched their products.
The first one is the Tupperware Corporation.
Tupperware was developed and founded, in 1938 by Earl Tupper. In 1946 they introduced Tupper Plastics to hardware and department stores. These were mom and pop organizations since there weren't any major retail stores like we have today. Tupperware was not accepted at first, because societies' thinking was not along the lines of sealing food in a plastic container. Retail sales from these stores lagged. So, in 1951, Mr. Tupper pulled all of his products from the stores and launched a network marketing campaign. By the 1970's Tupperware was a household name throughout America. Today, somewhere in the world, there is a Tupperware demonstration every two seconds! Sales now exceed $1.2 Billion annually!
The second is Shaklee.
Shaklee was founded in 1956 by Dr. Forrest C. Shaklee along with his sons. Their products were nutritional supplements. The thinking of society at this time, and in the medical industry, was not on nutritional supplements. Only after WWII did the think of the medical community begin to change from curing diseases to maintaining proper health to prevent diseases. This helped fuel the growth for Shaklee. But Shaklee never took off until the 1970's when they saw explosive growth, using the vehicle of Network/Direct Marketing.
There are a couple of items that I'd like to discuss about these companies before I talk about the third one.
Both companies were developed in a time in America when neither of these products were heard of or needed by society. So for approximately 20 years they had to educate people that they needed these products. When society accepted what they had to offer, these companies exploded in sales. Notice how long it took for these companies to get where they were going. 86% of the American people do not like change; they had to be educated to see that they needed these products. This takes stamina, money and even patience.
In steps our third company, Excel Communications.
This company is different from the other two because of the products and the thinking of society at the time of its formation. During the deregulation of the AT&T giant in 1984 everyone in America had a telephone and long distance service, or access to them. In other words, “You did not have to educate the masses about their product or service; they already had it!” All they had to do was introduce a new service under a different name.
Excel was started by Kenny Trout in 1988 and became the fourth largest telecom company in America, publicly traded on the NYSE, in just eight years! A Multi billion dollar giant in just eight years! Do you see the difference in these three companies?
The key difference is the education of a society about a product. The first two had to educate society about their products while the third just rode the wave!
Now comes, Free Card Matrix (FCM).
Let's compare! Who do you know that doesn't have a credit card? Or even better, who do you know who has never heard of a credit card? My point is that you don't have to educate the masses that they need our product. They already have it! Just like the telecom giant of the 90's, there are no products to purchase, no inventory, no collections, no buying to stay qualified every month! Just referring and making money!
In my opinion, based upon the model of Network Marketing, and the timing with FCM, there will be major income made over the next few years! All the elements that turned Excel into a giant are found in FCM. Timing, the product, and the acceptance of our product due to the fact that the masses already use and accept it (900 million credit cards in circulation (USA only), that number increases by 8% every year!).
Most importantly, the vehicle for growth, Network/Direct Marketing! By turning on the people power through network marketing, along with all the other elements involved, we will make a fast and significant impact in the business world.
Are you still catching fish one at a time? I hope not.
Gone are the days where you sit by the edge of the lake with a fishing pole hoping something will bite. Don't do that! There are better, more powerful ways of doing things today.
Use a net instead! Then, go to a spot where the fish are plenty...and they're jumping up at you!
One of the fastest ways of building your customer base is to seek out mutually- beneficial joint ventures.
The key words here are "mutually-beneficial." Find marketers and business owners who already have large "responsive" mailing lists and make them an offer they can't refuse! Your offer has to benefit them as well - in a big way.
Many people have tried using this strategy. Most have failed miserably. I'll tell you why.
The problem with most people is that they are only focused on what they can get out of the deal. You'll never get it if that's what your focus is on.
When you're working on forming joint ventures, focus on the other party and ask yourself "What do they need? What can I offer them that would be of value to them?"
Sure, you can just offer the other person a cut of the profits if they agree to endorse your product to their list. But that's what everybody does! And these days, that's not enticing enough. How is your offer unique?
Here's a better way of doing it...
What if you were to create a product specifically for one marketer? Offer him/her exclusive rights to distribute the product as s/he sees fit.
You don't have to create a hundred-page masterpiece. Remember what I told you earlier...it's not the number of pages - it's the content! You can have a 5 page report that contains solid gold. And you can have a 100-page mammoth filled with garbage.
Want to do one better? Offer to help the other party with something first. Anything. Without bringing up your joint venture offer. Then, when you've created some value for them, you can ask them to help you out with something. (Say a joint venture, perhaps?)
Do you see how this strategy differs from what most people try to do out there?
Heck, I've even seen people requesting joint ventures by just sending a one-line email note to the other person which reads, "Want to promote my product? Here's my link..." Do they really expect the other person to even respond to that note? It just doesn't work!
Be unique! Create value for them! Make it worth their while. Make them an offer they can't refuse!
Keep in mind that...although the above strategy increases your chances of striking a deal astronomically, not everyone will say "yes" to your offer. I've approached some people who just had too much on their plate to begin with and just weren't able to work with me. It happens.
Don't take it personally.
The trick is to not quit after the first "no." Forming powerful, mutually-beneficial alliances with successful marketers is the best strategy available to us. And it is well worth your time to continue pursuing joint ventures until you strike a deal or two. But, you don't have to stop there either. Get as many as you can.
Remember, you are not just seeking a one-time deal here either. You're seeking an alliance! Great ongoing business deals and friendships can be formed this way.
Note: Joint ventures and other alliances have an added bonus in that you get instant credibility in the eyes of the other person's customers. If these customers trust the list owner, you'll usually get favorable results. On the flip side, if the list owner does not have a very good relationship with the customers, it can actually hurt your image as well. For this reason, be careful whom you decide to pick as your joint venture partners.
To supplement this course, we're offering a special video library featuring 10 separate video sets, all by master video creator Louis Allport. This includes the great video set "5 Easy Ways To Boost Your Website Traffic" - well worth watching.
This whole set is available at a special discount price (less than you'd normally pay for one video set) and comes complete with master resale rights too.
Note that this entire superb library is also included - at no extra cost - as just one of the training resources in the Software Gold Club. For full details of the Software Gold Club, please visit... http://www.axgold.net/info/l/sgc
When you study successful people in any field - marketing, real estate, finance, investing, or anything else, you will find that the most successful individuals are those who have harnessed the power of leverage.
In other words, they have learned how to do very little and produce massive results. In order to be extremely successful, we need to learn to do the same thing.
You should only use those strategies that require little work and produce the best results. Sounds pretty simple, right?
It's common sense, really. Yet, surprisingly, it is not such a common practice at all. Especially when it comes to online marketing and traffic generation.
There are 1001 traffic-generating strategies out there. But, only a handful of them really produce the kind of results most businesses are after.
So, I have a question for you...
Do you want to use every traffic strategy in existence, including all the new ones that come out tomorrow? Or do you want to use only those strategies that produce massive results with little work? Strategies that have been put to the test, and continue to produce results year after year, after year?
I hope you went with the second choice.
Look...my time is very important to me. Therefore, if a traffic-generating strategy doesn't meet certain criterion, there is very little chance that I will use it. And that's why most of the traffic strategies being used out there are useless to me.
Most of the traffic-generating strategies available to us are like dirt and rocks. I'm not interested in that. I'm looking for the "diamonds" that are hidden among this debris of strategies.
If you want new and sexy ways to generate traffic, I'm sorry but I don't have any to share with you because I don't use them.
Why? Because they just don't produce the kind of results I'm after!
I don't have time to spend on setting up a system that will only work for a very short while before getting buried. It's a waste of time...and effort.
Most of the highly successful marketers don't use hundreds of techniques. Instead, they pick one or two of the best ones - the diamonds among the dirt - and they master those techniques! Sure, they'll try a new technique every now and then, for testing purposes. But, the core of their strategy usually remains the same.
This is a very important lesson we need to grasp. The newbie jumps from one technique to another, or worse, uses 100 of them at once. As a result, s/he remains a newbie even years later or just gets burned out. The seasoned marketer works on mastering the strategies that provide the most leverage.
Here, then, is my criterion for picking the "diamonds" among traffic generators...
For a strategy to make the cut, it has to be:
• simple, quick, and easy to understand & implement.
• high-leverage. ie it can produce massive results with little work.
• viral in nature ie it continues to produce results indefinitely.
If you're not familiar with the term "viral," it basically means that your traffic-generating vehicle can spread out throughout the Internet like a virus. It's similar to the 'snowball effect' in that it continues to gain size (grows bigger) and momentum (moves faster) as it tumbles down the hill, without any additional effort on your part.
You should implement the "viral" strategy whenever possible.
Sometimes, I will come across a strategy that only meets two of the above three criterion. However, if the result produced is substantial enough, I will still use that strategy.
There are also times where a strategy will require more work in the beginning stages but will continue to work indefinitely once it's launched. If this is the case, I will definitely do the extra 'initial' work to put it in place.
And, if a strategy can produce massive results with little work, but does not guarantee a viral effect, I will still use it. I can always modify it a little to produce the viral effect I'm after.
I'll explain how I do this in the next parts of the course, but first, I want to explain one more important concept.
Two Types of Targeted Traffic
You may already know that there are two types of traffic: targeted and non-targeted.
Targeted traffic consists of people who are interested in your product or service and would be more likely to spend money to get it from you.
Non-targeted traffic consists of the rest of the world. These individuals are not interested in buying what you have and, therefore, will not part with their cash for it.
Obviously, it's the targeted traffic that we're interested in. We don't care about nor do we want to spend any time trying to convince the non-targeted group into buying from you. You'll be wasting your time and theirs.
You should also know that the "targeted traffic" group can be further divided into two groups:
• prospects that you go after, and
• prospects that seek you out!
Let me illustrate this using an offline example...
Imagine that you've been given a list of prospects who have previously shown interest in purchasing the kind of product you are selling. Now...if you decide to sell your product door-to-door by visiting these prospects, you're going to them...on your time. (The same applies if you use telemarketing strategies to call them.)
Instead, if you have a store at the mall that prospects come to, they're seeking you out...on their time.
So, while both groups of prospects above are targeted, the second group is obviously easier to sell to because they are taking the initiative to look for you, and they are usually ready to buy!
In the online world, these prospects are the ones who visit search engines, shopping sites, eBay, etc. They are already out there "looking", searching for what they want. They are ready, or at least more inclined, to spend their money!
The problem is that getting listed high enough in the search engines, and staying there, is not easy. In later parts of this course, I'll show you how to find both groups of targeted prospects without spending a dime.
Here are some additional traffic training resources to supplement our training course.
Offer 1 Louis Allport (a highly respected marketer) has created a great set of videos, entitled "5 easy ways to boost your website traffic for free". These are really easy to follow and go through real working strategies for building traffic.
Complete with resale rights, this great little package comes at a very low price. For more details, please visit. http://www.axgold.com/info/l/traffic2
NOTE: This package has just been added to the Software Gold Club training section - if you're a member, please visit the member's area to get your copy at no extra cost.
Offer 2 This offer is not for everyone - but almost universally rated as the best traffic course on the Internet is John Reese's Traffic Secrets. I'll warn you that it's a very expensive course, but the amazing testimonials on the sales page clearly show the quality of this course. For more details, please visit...
As a loyal reader of the Power Blog you know that you always get the best information on the topic of internet marketing. Due to a close relationship with Alan Reece, CEO and founder of the Software Gold Club, I'm able to present you Alan's masterpiece traffic course.
In my opinion this is a must read course for everybody. You will realize how valuable Alan's course is when you actually put his tips into action and experience first hand that it will make a difference.
So, let's get started. Here's part one of Alan's course.
More Traffic Does Not Necessarily Equal More Profits
One marketer will only get a handful of visitors to his site per day. The other will work really hard to get hundreds of visitors daily. Six months later, the first marketer will be earning a nice monthly income from his handful of daily visitors while the other marketer will still be struggling to get more "unique" visitors to his site while making very little money, if any.
A great traffic-generation model linked to a poor profit-generation model leads to failure.
If you want to make money from your site, you have to understand this...
The site that gets the most traffic does not necessarily make the most money!
The site that is able to turn traffic into subscribers and buyers usually does well.
And the site that can turn traffic into repeat buyers always comes out a winner!
Getting traffic to your site is only the first step. Once it gets there, you need to have a powerful direct response sales message ready to take orders or add subscribers to your list. Otherwise, all your efforts will go to waste.
You see, while most marketers are only focused on finding new customers or getting more unique visitors to their site, the smart marketers are also consistently working on getting their existing customers/prospects to buy more often. And maybe even buy much higher ticket items.
Getting an existing customer to buy again is much easier to do than getting a stranger to buy from you for the very first time.
So, all the extra traffic you get to your site will not make any difference to your bottom line unless you work on turning these strangers into "trusting, repeat buyers."
An important point about profits...
Over the years, I've noticed that many of the individuals who make good profits consistently are those who charge a monthly, recurring fee. This can either be in the form of a monthly access fee to a product-based membership site or it can be a service that requires a monthly payment (for example, a hosting service, Internet access, advertising service, and so on.) Basically anything that creates a residual income source.
It also takes much less effort to make a profit using this system because, again, you're selling to an existing customer who has already willingly paid for that product or service. Instead of having to sell to the customer every month, all you have to do is keep providing a good product and service.
If you can find a way to provide a product or service that charges a monthly fee - even if it's just a few bucks a month - you can really begin to maximize your profits from the traffic stream that comes your way.
A predictable monthly fee, even as small as 9 bucks per month, is a lot better than a "probable" sale of $27, 2 or 3 times per year. Start using bigger numbers and you'll really see big differences.
Oh, by the way, this monthly access product or service does not necessarily have to be your own. You can also join a dependable affiliate program and just as easily earn a monthly residual income.
The Software Gold Club is a great example of such a site. Paying $20 per month commissions on every member you recruit, just for sending visitors to the sales page. For details, please visit http://www.softwaregoldclub.com
Incidentally if you're considering setting up your own membership site to generate residual monthly commissions, you may be interested in this excellent ebook on the subject - please visit http://www.axgold.com/info/l/memsite
Another great way to generate regular sales and to keep customers interested in your business is to bring out new products regularly, preferably every month.
Until recently this meant an awful lot of work, but over the past year, this has changed dramatically. There are now many private label sites providing ready made new products every month for a small membership fee.
This gives you a constant stream of new products to promote to existing customers. Using this strategy, you can capitalize on your customer base with a large and expanding range of products.
Some of the best sites for private label products are...
Turbo Membership - Private Label Ebook + Script + Articles http://www.axgold.com/info/l/tm Note that Sofware Gold Club members get to join Tubo Membership at a discounted rate of $20 off the normal price
Although most of the rest of this course will focus on generating traffic, I wanted to start off by explaining the importance of maximizing the profit from the traffic you get.
To finish off, here are two valuable strategies that you must adopt if you want to maximize these profits...
1. Capture email addresses of visitors to your site and mail them regularly. Most people will not buy the first time they visit a site, particularly if they've come from a search engine. By capturing their email address you get to remind them about your offers and to build credibility that will ultimately encourage them to trust you enough to spend money with you.
2. It's much easier to sell to repeat buyers than to get new customers. This means either a membership site (your own or promoting someone else's) or regular new products (most easily done by private labeling products from someone else's membership site).
Adopting these two strategies will make a huge difference to the value you get from each website visitor.
Traffic Training
Here are some additional traffic training resources to supplement our training course.
Offer 1 Louis Allport (a highly respected marketer) has created a great set of videos, entitled "5 easy ways to boost your website traffic for free". These are really easy to follow and go through real working strategies for building traffic.
Complete with resale rights, this great little package comes at a very low price. For more details, please visit. http://www.axgold.com/info/l/traffic2
NOTE: This package has just been added to the Software Gold Club training section - if you're a member, please visit the member's area to get your copy at no extra cost.
Offer 2 This offer is not for everyone - but almost universally rated as the best traffic course on the Internet is John Reese's Traffic Secrets. I'll warn you that it's a very expensive course, but the amazing testimonials on the sales page clearly show the quality of this course. For more details, please visit...
Thanks to all the active members the community of the Power Blog is growing each and every day. As you know 3rd party recommendations are the most powerful marketing there is. So, spread the word if you like the Power Blog. I'm not afraid of criticism either. If you don't like something about the Power Blog or you think the system itself stinks, let me know too. Just keep in mind that the IMT Power Blog and peterdobler.com(c) strictly enforces a zero-spam-tolerance policy .
Here's what's new
Add your personal profile with 3 additional website links displayed within your profile. I expect a PR of at least 4. This is a great back link.
Fixed some bugs. The RSS feed now checks for cookies and if present uses the cookie reference id. If you refer a visitor to the Power Blog and the same user visits the Power Blog via an RSS feed without a reference id, you will still get the credit because of the cookie settings. Don't worry if you don't understand this. Bottom-line I improved the system to give you a fair chance for a referral.
Power Blog Free Membership
If haven't logged in recently you are missing out big time. More than 50 Mb of free stuff has been added to you free bonus section. Please remember that your membership is progressive, meaning that more free stuff becomes available the longer you're an active member.
The membership referral contest is still in full swing. Here's the rule again: Whoever refers the most new members to the Power Blog when the member counter hits 2000 wins the first prize .
Power Blog PRO
Right now the Power Blog PRO upgrade is available at an special rate of $1.95 for the first 30 days.
The value of the packages available is over $400 (this is not an fictitious amount, it's the amount you would pay if you would have to buy it). You can glance at the packages through your free Power Blog account. I call it a sneak preview.
Currently there are over 150 videos added with more than 20 hours of top-notch webmaster instruction. More details follow.
Choose your personalized skin for the power blog. There are 15 skins available and the corresponding html templates are available for download in your Pro Members area.
The Power Blog PRO is the best value in membership sites and more features are in the pipeline to be implemented. Oh, did I mention that most packages include master resale rights ?
Another perk will be added soon. 60% 70% off the regular prize of everything sold at peterdobler.com. You cannot find these tools somewhere else for a better prize. License restrictions prohibit to give away these tools in membership sites for free. This is the best value you can get on these tools.
Login or Register now and explore the new features as soon as possible. You can upgrade to Power Blog PRO right from within your free member account. I will keep the special rate at the low level of $1.95 as long as possible. But it will not stay like this forever. So, you know what to do...
To your success,
Peter Dobler IMT Power Blog
PS: The best advertising for the Power Blog is mouth to mouth endorsement. Drop a note in your favorite forum, mention it to your friends or add the power blog link into your email signature. The important part is not to actively advertise, but to talk about it. Btw. this marketing strategy works for every other product as well.
Internet marketing is a numbers game, we all know that. Or is it not? Maybe we are all mistaken and chasing a white elephant. Internet marketing is a highly competitive market. If you ever used a pay-per-click search engine you know what I mean. Internet marketing is a tough market. You deal with all kind of people. Just skim your inbox. I'm sometimes amazed with the emails I'm getting. “need money now help make money fast” this is an evergreen from my collection of email responses to my newsletter.
Does this sound familiar? Well, I think it's sad and embarrassing. We are doing everything a so called internet marketing guru told us to do and the responses are mostly from confused and poor people who have no clue what we are actually talking about. Now ask yourself again, is it really a numbers game or should you completely change directions.
One of the marketing systems I'm part of recently issued a statement that most of the new subscribers are from non English speaking countries. Keep in mind that the site is completely in English are geared towards English speaking audience. Just a few words of English won't do it either. They are selling the service with the slogan “find 3 and it's free”. This definitely leaves a bad taste in my mouth.
Ok, now what? How can you make a living or even more than living with an online business? Ask 10 internet marketing gurus and you get 11 different answers. The only thing I can say is to approach an online business the same way as you do with a traditional business. With traditional businesses nobody expects a profit in the first year of a brand new business. But on the internet everybody gets frustrated if they don't make money in the first three days.
If everything would work like all the gurus make us believe there would be no more employment. The economy as we know it would seize to exist. Home businesses are by definition meant to be an income supplement. In some cases they become a full time income. On very rare occasions a home business can turn into a money maker. I heard of them, but I never actually met anybody that made it.
After reading all this you can understand that internet marketing is not always a pleasure. This is especially true if you are building a business with internet marketing. So, should you completely avoid internet marketing and focus on other business ventures? Well, it depends. If you can't handle the competition and the negative image of this market segment, don't do it.
On the other hand, if you are able to manage a small success in a highly competitive market, keep doing what you're doing. Chances are that some of your competitors are giving up and you can fill the void in no time. Make no mistake it's a dog eat dog environment and never ever expect a helping hand from a fellow marketer. Unless you made it into the “chosen few league”. The big guns are joining forces all the time to increase their market shares and profits. Hmm, this sounds like good old corporate America, doesn't it?
As I said, treat your online business the same way you would treat a traditional brick and mortar business. Because the same principals apply to both types of businesses. Anybody who thinks they could push their business into profitable returns by maxing out their credit cards are missing the boat big time. Yes I admit it; in the beginning I spend way too much money on useless stuff because a guru told me so. Then I turned around and tried to convince others to spend too much money on useless stuff. Again a guru told me to do so.
Luckily I was able to break out of this death spiral and forced myself to analyze the situation. First, do I really want to continue with this internet thing? Second, do I really want to spend hours after hours everyday to chase something that might not exist? Yes I really want this internet thing to work and No I don't want to chase wild goose. I needed to be smarter with my business decisions and more creative in my approaches. Ever since I changed the way I'm doing things my business is doing better every day. Like the real world businesses, it takes time to develop.
The bottom line of this little story is; never trust anybody's advices blindly; don't do exactly what you've told to do without researching the consequences. Although the consequences are most likely an empty bank account and maxed out credit cards. It will devastate your financial future. Remember, be smart, play smart and play the internet marketing numbers right.
About the author: Peter Dobler is an active real estate investor and successful internet business owner. More information about home based internet businesses at: http://www.mypluginhomebiz.com
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5-Day Course to Generate Genuine SFI Business Profits
This course is specially designed to show you step by step how you can make a profit with your SFI business. No matter if you're just starting with your SFI business or you still recovering from a prior failure and put SFI on hold. This concept is brand new and I practice it myself for quite a while with positive results.
The beauty of this system is its simplicity. Once you put the system in place and understand how it works go ahead and introduce your sub-affiliates to the system. They will immediately understand the concept without any coaching from your part. This is the main problem with the systems I came across so far. They are so complex that you need many one on one coaching session before one of your students can put them successfully into action.
In this course you will learn:
- How to create massive web traffic to your SFI gateway - How to get thousands of free targeted hits to your SFI gateway - How to expand your SFI business - How to harvest the power of blogs for your SFI business - How to create pay-per-click ads on a budget
I will also show you how you can and will create residual income over and over again. No hype, no magic tool, no scam, no scheme, just plain old hard work and dedication. The basic concept is to steadily increase you income while your workload remains the same or actually decreases over time. Try this with a regular job.
Here's a word of caution. You might already recognize one or the other tool I introduce you with this new course. Please read it anyway, because I will show you new tips & tricks how you can put your existing stuff back to work. You will be amazed how you can pump new life into a dead tree. So don't make the mistake to skim over the course, you might pass on the one thing that really works.
Ok, enough talk, let's get started.
Day 1 – Massive Web Traffic to Your SFI Gateway
You probably already use the click exchange traffic programs that are all over the place. You must have spend hours after hours surfing for credits with no or minimal results. Do you think that this is the best use of your time? What would you say if I show you a way to automate the whole process and you still get the credits you need?
The simplicity of the strategy will blow you away. I have to give credit for the underlying idea to Dirk Wagner ( http://www.InternetMarketingOasis.com ) who wrote the initial idea. I just adapted it a little bit and I trimmed the content to the basics.
Here's the basic concept:
• Create an account with a free traffic exchange service, like Power Hits Exchange , that allows you to point their URLs to an URL rotator and gives you credit for showing their referral link.
Create an account with another free traffic exchange services that give you credits for showing their referral page. TrafficSwarm are great examples for that.
Create an account with a free page rotator service, like PageSwirl , to create an URL rotator landing page. Add your SFI site to this rotator, plus the start page of TrafficSwarm .
Create an account with an auto surf service, like AutoHits . These services work like the free traffic exchange servers, but you don't have to click to surf for credits. Except for the very first time to activate the account. This holds true for all traffic exchange services.
Start your auto surf service and let it run as long as possible. I run it all night long. This gives me enough hits on HitPulse that I can convert the hits into powerpoints every day. This fuels HitPulse and it will display your ProfitRally URL rotator and ultimately displays your SFI gateways to prospects.
Bingo! Your SFI gateways are now being displayed to the world. Don't get the false impression that this is old news. Yes, you won't attract veteran surfers to your SFI gateways, but there are thousands of new surfers joining these free exchange servers every day and for them your SFI gateways are brand new.
With this strategy I receive anywhere between 500 and 1500 hits per week. And this without doing anything, not even surfing for credits.
Please follow these 13 steps exactly and traffic will flow your way:
Create an account with TrafficSwarm . (Not a member, no problem. Sign up here for FREE )
Add a link to TrafficSwarm that points to your SFI site. Use this description to complete the TrafficSwarm link creation as an example:
Title: This Just In Description: Discover how this little ad can make you money within 24 hours.
Create an account with PageSwirl . (Not a member, no problem. Sign up here for FREE )
Setup the URL rotator for SFI and TrafficSwarm . (Use your main SFI URL and your TrafficSwarm referral page. You can find the referral page URL on you TrafficSwarm account main page.
Start surfing with AutoHits and let it run for a while.
Login to Power Hits Exchange and convert your credits into hits. If you're in a hurry you can always jump start the process by surfing 100 sites within Power Hits Exchange . This takes only a few minutes.
Run your AutoHits as long and as often as possible.
Every 2-3 days you login to Power Hits Exchange and convert the credits into hits. You also need to surf a few pages to keep your account active. This will only take a few minutes.
That's all. This is a system that is fully automated and with almost nothing to do for you. I love it. 500 – 1500 hits to my SFI gateways a week, that's absolutely great and targeted as well. Individuals who are participating in free link exchanges are opportunity seekers and you just cater to them.
Of course you can run as many auto surf servers, as you want. Just make sure that you ping an exchange server that gives you credit for displaying their start page. This is the fuel that keeps it running. In general you can ping any exchange servers start page and earn credits.
While applying this technique you can actually create small credit surfing empire without lifting a finger.
Believe it or not, but I signed up with SFI during an all night credit surfing session. If it wouldn't be for this surfing for credits I never started my online business. Today I'm glad I did and so will you.
Day 2 – Thousands of Free Targeted Hits to Your SFI Gateway
The only sources to get targeted traffic are the search engines. How on earth do you get massive traffic from search engines if you don't put a lot of money and time into SEO (Search Engine Optimization)? And how can you get search engine traffic if you don't have a website?
You pay for it. Wow, that completely defeats the definition of free targeted traffic, doesn't it? I wouldn't tell you about this if there's not a way around it. When you think about paying for search engine traffic you think of Google and Yahoo.
That's right, but there are hundreds of new search engines just waiting to be the next Google. They rightfully claim that the internet is big enough for more major search engines that there are today. Well, time will tell.
For now we take advantage of their desperate attempt to attract new customers. Like the big two, these search engines offer paid advertising that works similar to Google's AdWords or Yahoo's Overture. Paid advertising on search engines is called pay-per-click advertising. Your ad shows up by bidding for a place on the most popular results page, the first page.
When you go to Google or Yahoo and search for a keyword, the results page will show you a list of web sites that match your keyword. If you pay closer attention to the page layout you will notice the list of websites on top or on the right side of the screen that are labeled “sponsored links”. These are all paid advertising that are paying to be on the top results page for any given keyword.
When somebody clicks on your link you will get charged the amount you bid to be on the first results page. It is only a few cents per click, typically 10 – 50 cents per click. Assuming a couple of hundreds hits a day and you can easily calculate that this will cost you $20 to $50 a day for this kind of advertising. That's $600 to $1500 a month. Wow, there's no way that you can afford this.
You're right; this is way too much to spend on ad placement advertising. So why do I advice you to jump the pay-per-click band wagon? Because the runner-up search engines are offering their pay-per-click for free. That's right you create an ad campaign in these search engines and they will deliver free targeted traffic until your freebie funds are gone.
I will show you a list of all the search engines that offer initial credits for your pay-per-click ads. If you do the math you will get over 117,800 free targeted hits from these search engines just by opening a free account.
Well, yes, it takes some time to create all these accounts and the ad campaigns. But over 100,000 hits to your SFI gateway is worth the effort. Remember these are no empty hits from other credit surfers, where you get a good lead once in a while. These are people searching for something and your ad was compelling enough that they clicked on it.
Before you start here are some tips you need to consider:
- Choose the same userid and password that you will use for all the account. It's easier to remember when you want to change your ad later on. - Create your ad before you start your pay-per-click frenzy. Go to your SFI portal and click on marketing aids. You will find enough examples that you can use. Most search engines limit the space you can use for you ad campaign. So pick a short example. - Always use SFI's FREE gateway as target link for you ad campaign. My research showed that this is the best converting web site in SFI. - Take a few breaks. You will be busy for a while. So, pace yourself. You don't need to finish this in one night. Over a 100,000 hits will take a while to arrive to your SFI gateway.
Make no mistake. Even small search engines like these get more traffic than your average website. So be prepared for a traffic stampede.
Oh, I almost forgot, here's the link to these search engines.
Take notes of which search engines you're already finished. This saves you a lot of time.
Day 3 – Expand Your SFI Business
SFI is a great business, but by itself it takes way to long before you see the good stuff with SFI profits. There's nothing wrong with a little supplement to your SFI business.
To really mark your presence in the internet landscape you need your own web site. Unfortunately not every body knows how to do this and hiring a programmer to do it for you is no bargain either.
Luckily there's a guy who will take care of everything for you. His name is Stone Evans. You might have heard of him before. Maybe you already visited his website and you didn't think this is something you wanted to do.
To be honest with you Stone is the sole reason why I got serious with my online business. I was a SFI affiliate before I got to know Stone's system. I didn't have a single affiliate signing up under me and I was ready to quit. Then I fund Stone's easy to use Plugin Profit Site or PIPS. That was the turning point for my business.
Yes, Stone requires you to sign up for Empowerism and Host4Profit in order for him to create your website. These are very small fees for what you will get and in my math example I will show you how the system will pay for itself.
With Empowerism you actually get multiple things from one single source. You get a fully populated autoresponder, new leads every month, automatic submission to over 20 search engines and an extensive training library to enhance your internet marketing skills. You pay more in monthly fees for every single one of these services with other vendors. With Empowerism you get all this plus their revolutionary money back system. Don't join Empowerism because of the opportunity to turn $25 into $2000. Join them because they offer you great services you need for an even greater price.
Host4Profit is like every other hosting service. They offer great service, supportive staff, plenty of disk space and great uptime numbers. Two things separate them from the others. First, you will get $10 a month for every new H4P customer you refer. Not a single payment, this is monthly residual income. Second, you get unlimited sub domains with H4P. Compare this with other hosting services. Most of them charge you at least an additional $5 a month for every sub domain. Two great services that make the little bit higher price seem like a bargain.
One thing I need to point out. Although SFI is completely free to join and you never have to pay a fee to receive a commission, there's one small downside. If you put the strategies of day 1 and 2 in this course to work, you will probably have a couple of affiliates sign up under you. And the list of affiliates will grow. You might get fortunate enough that you will sponsor enough executive affiliates that you will reach 10 SVP without any personal purchases.
This might not always be the case and if you don't make your 10 SVP you will loose your executive affiliate status and all of your personally sponsored affiliates that you worked hard for. Don't let this happen to you. Sign up for IAHBE. This is the international association of home business entrepreneurs. Besides the nice welcome gifts worth $1000 you will secure your position in the t-net as long as you're a member of IAHBE. Every month you will receive your 10 SVP, in addition to what ever other sales you create, and automatically qualify for executive affiliate. To me this is a no-brainer.
Login to your SFI portal, click on 'affiliate store' and click on '10 SVP Favorites'. IAHBE is the first item on the list. Add it to your cart and proceed to checkout. That's it. You will receive a welcome package in your regular mail and the bonus booklet. Take advantage of the bonus material. They are great and they are free. Ok, now it's time for some action. Please click here to go to Stones welcome page. Print out the entire page and read it several times. This will help you to completely understand Stone's system.
Sign up for every program Stone lists, except SFI. You're already a member. Next get your Host4Profit web hosting account. This is important. Without this you don't have a place to put your web site on. It's like having a phone without a phone service.
Congratulations, you're now officially part of the World Wide Web with your very own web site.
Now it's time to learn some marketing skills and start promoting your baby web site. I used Stone's very own book '30 days to Success'. It is part of your own web site and you should read it cover to cover. The tactics Stone is teaching you are essential to a successful launch of your new web site. I learned a lot and without this knowledge I still would be frustrated trying to get something going.
Before I close for today I want to show you some math examples on how your new home business could work. Everything I will present is done 100% online. So it doesn't matter where you live or what delivery restrictions might be in place. You are virtually everywhere and your store is accessible anywhere in the world. Pretty cool.
Some Math Examples
First you need to know what this whole online business will cost you money each and every month. I will refer to this as business expenses. Every business has expenses. In my example $75 in business expenses are pretty cheap for an online business. Before you jump out of your chair and go “$75 a month! How can I afford this?” Truthfully, if you can't afford $75 a month for your own business, you shouldn't do this.
In my math I will demonstrate how this investment will provide you with some nice profits. But like anything else in life. There's no guarantee. So you need to be able to sustain these expenses without any income from your online business. This is my duty to protect you from any harm.
Ok enough lecturing, let's get started. First you need to know the cost breakdown of your business expenses. The table below is exactly that.
Program
Monthly costs
H4P
$24.95
Empowerism
$19.95
IAHBE
$29.95
Total
$74.85
To show you how your business could work I made the assumption that you will be able to produce 3 new signups to this system each and every month. Is this a lot? You might ask. Not really. 3 sign ups are actually very realistic. I further assume that none of your new sign ups ever quit. That's not realistic at all. Typically 10-20% of your sub-affiliates quit within the first 6 months. Make sure that you teach your sub-affiliates how they can be successful and you will lower this drop out rate.
Ok here's my example, based on 3 new signups every month for a full year.
Plus $105 signup bonuses, every month, for the 3 new signups. Total profit per month after 1 year $678.15. Not bad for a business where most never make dime. I also didn't account for sales you will make with Corey Rudl's affiliate program. Take any sales from there as extra bonus.
I just want to make sure that you understand how this works. You just need 3 signups a month, less than 1 signup a week to make this example working. Of course nobody in the whole world would guarantee this and neither do I. These numbers just show you how you should approach this business. Most online income systems are based on huge signup numbers to show you some unrealistic profits. With this system you can actually make a nice side income or extra spending cash. Because others got burned before I have to point out this earnings disclaimer. This is actually for your protection as well.
Here's an example with 2 new signups every month for a full year.
Monthly Signup Bonus
Monthly Residual
Monthly Residual after 1 Year
H4P ($10 residual)
$20
$240
Empowerism ($20 signup / $7 residual)
$40
$14
$168
SFI ($15 signup / $1 residual)
$30
$2
$24
Total
$70
$36
$432
And just for kicks, 10 new signups.
Monthly Signup Bonus
Monthly Residual
Monthly Residual after 1 Year
H4P ($10 residual)
$100
$1200
Empowerism ($20 signup / $7 residual)
$200
$70
$840
SFI ($15 signup / $1 residual)
$150
$10
$120
Total
$350
$180
$2160
Enough theory, go out there and make these numbers happen.
Day 4 – Harvest the Power of Blogs
What is a blog? In none technical terms, it is like chocolate for search engines. They want fresh content and blogs deliver fresh content. It is the fastest way to get listed with the major search engines and it will generate traffic. I see this every day. Ever since I started my own blogs, web traffic soared.
It is absolutely no complicated to create your own blog. You don't need to get fancy with your first attempt. Important is that you have a blog and that you know how to introduce yourself to the search engines. Everything else will fall in place.
Before you start your own blog you need some content to load into your blog. You could take Stone's 400 day ezine that came with your PIPS and slowly load it into your blog. It's a lot of work, because Stone's articles are optimized for email delivery and not for blogs. Simply cut and paste doesn't work.
Now it's time to step up a little bit from your original PIPS to Mega PIPS. What's that? Mega PIPS is a free add-on to Stone's PIPS. Besides giving the original PIPS a facelift. It also comes with dozens of free articles that you can use to feed your blog. You don't need to upload the new PIPS, but I highly recommend that you do so. It will set you apart from all the other PIPS out there.
Click here to download the free software and follow the instructions to generate your new PIPS. It is really simple and you should be done in no time.
After you've completed this task we now can pay closer attention to the creation of your blog. We will tap into the riches of Google. The world leading blog creator is Google. Go to http://www.blogger.com and create your free account. Next you will create a new blog.
To make sure that the search engines will credit your PIPS url, you have to choose 'advanced blog setup' when creating your blog.
Here's how you set your parameters:
Blog Title: 'My Blog' (Name it whatever you like)
Listing: Listed -> checked (You want the link credit)
Blog url: [your PIPS url]/blog (this will create a directory named blog on your PIPS server, my example: http://www.mypluginhomebiz.com/blog)
FTP path: [server path to the blog directory] (ask your hosting provider H4P for details. It is typically -www/blog) if you're not sure leave it blank.
Blog filename: [index.html] (my example: index.html)
Blog URL: [your PIPS url]/blog (my example: http://www.mypluginhomebiz.com/blog)
Next you choose a template. Just pick the one you like the most. You can change it anytime. Voila you're done.
Create your first blog and publish it to your server. Whenever you create a new blog entry make sure that you put your PIPS url at the end of every blog message. This will make sure that blog readers can access your PIPS easily. You don't need to create a link from your PIPS homepage, because your blog will be index by the search engines before your homepage. This sounds strange, but that's how it works.
Every time you post a message in your blog you need to let the search engines know about. This is called pinging. There's a shortcut for this too. Go to http://www.pingomatic.com , enter your blog url and ping away. Of course this is a free service.
Now you just have to wait a little bit and you will see that your web site stats will slowly go up. It's like magic. Typically after 2-3 weeks your whole blog is completely indexed by the major search engines and you will get more free traffic than you ever dreamed of.
Day 5 – Create Pay-Per-Click Ads on a Budget
Once you setup every thing I taught you so far it is time to introduce you to pay-per-click advertising. You made your first encounter with smaller search engines on day 2 of my course. Now we move up to the big 2 plus a newcomer that is already well established.
Did you know that some the most successful SFI affiliates use pay-per-click search engines extensively to drive traffic to their SFI gateways? They are capable to get hundreds of prospects a day into SFI. Of course they also spend significant amounts of money to do this. We don't have this kind of money available.
Pay-per-click advertising on a budget means that you spend $50 - $200 max a month on this. I would stay as low as possible. Although you get much targeted traffic to your SFI gateway, these new affiliates are a result of a very expensive advertising method. Return on investment takes a little bit longer than new affiliate signups through other methods.
I used PPC (Pay-Per-Click) a lot for SFI, but I cut down on my spending and it seams that I get almost the same results.
Here's another tip: Only advertise SFI's FREE gateway through PPC. Don't use PPC to advertise PIPS. PIPS is to complicate for the typical 2 seconds a visitor spends on your website. Use the SFI gateway, which does a great job to capture these 2 second visitors. Once you have a new affiliate, use Stone's autoresponder example from his book '30 days to Success' to keep a constant contact with these new affiliates. And PIPS does the rest.
Ok, let's get started with our PPC campaigns.
First let's focus on Google AdWords. To open a Google AdWords account you need a credit card and $5. That's it. Click here to open your account.
Please read all the material Google supplies to make the most out of your Google AdWords experience. If you want to push Google AdWords to the max or you simply need more examples to understand AdWords; click here for the best-selling book 'Google Cash'.
Make sure that your daily spending limit is set to $1 or $1.50. Otherwise you will have a rude awakening with Google. They don't care how much you spend, after a few days they will simply charge your credit card and then it is too late to change your mind. So pay close attention on your spending.
If you calculate $0.05 (Google's minimum) per click, you will get 20 clicks a day with a daily budget of $1. That's 600 extremely targeted clicks a month. With a conversion ratio of about 4% you will get about 24 new affiliates every month through this PPC. Getting just 3 EAs out of 24 affiliates shouldn't be too hard either, especially with Stone's autoresponder follow-up system.
If you don't like Google or it seems just way too complicated you can go with Yahoo's Overture. It is the oldest PPC engine and it is very easy to set up. $25 will get you started and you can set spending limits as well. Go to http://www.overture.com to set up your account and start driving targeted traffic to your SFI gateway. Unlike Google, Overture simply goes with the bid amount to place your ad. The more you bid the more your ad will be displayed. Again, set your spending limits so you don't loose your shirt.
If you want to test a newcomer, I suggest 7search. These guys are determined to become the next Google. Very nice interface and lot's of help in setting up your campaign. Unlike Google or Overture, 7search doesn't charge you after the fact. You load you're account with any amount you want and 7search uses these funds until nothing is left over. When the account runs out of funds the ad will no longer displayed. This gives you a greater control over your spending. If you don't have the money right now, don't load anything into your account. Once you have the money, load it up and 7search resumes your ad campaign.
Officially this is the end of my 5 day course, but after finishing this course I realized that something is missing. I taught you to become a super affiliate with SFI and a couple of other programs, but you will face the same problem I had. What about my sub-affiliates. They are sitting in the dark and don't know what to do. Now this is hurting you and you get all frustrated that you can't continue your growth.
Please read my bonus chapter on how you can teach your sub-affiliates to become super-affiliates and they can teach their sub-affiliates and so on and on….
Bonus Chapter
I told you that the secret to any online success is to reproduce a successful method and let others to be successful too. To me this is the greatest reward if I hear that one of my sub-affiliates is able to start a successful business because of me. I hope everybody who reads this little course will go out there and successfully implement what I taught them.
I was not sure for a while how I could duplicate this course so other would be able to benefit from it. If you simply pass this course to your sub-affiliates you wouldn't benefit from this course at all. They would simply sign up under me and why in the world would you do this. I needed a way to let you have all the sponsorship rewards. This is nothing but fair, because you put in all the hard work to generate all these sign ups.
The easiest method for me would be a brandable PDF file. I would send you the brandable PDF plus a brander software and you would create your own PDF file. There's a big downside to this method. You need to be able to upload the file to your web host and you need to create your own autoresponder series. This is no problem if you're experienced and have some web mastering skills.
I needed something simpler, something you could start using right away. That's when I discovered this great blogging tool. A blog that lets you use your very own affiliate id without lifting a finger for content.
How does this work? Simple. Register with http://www.power-blog.com , login to your account and enter all your affiliate ids. Don't worry if you don't have a specific affiliate id, you can register to a individual affiliate program from the web site.
Now send the special link from your welcome page to your sales team and every new affiliate you sponsor. This will create momentum and it shows new affiliates how to quickly experience positive results.
Here are the main benefits of this course:
- easy to use - easy to access - passing the benefits on to sub affiliates to repeat the success - no content to create - no web site necessary - free - instant training guide for your sub affiliates - all the benefits will be passed on to you
Simply tell all your new SFI affiliates to sign up for this free 5 day SFI course and the course does the rest.
It can't get any simpler than that. This is a 24/7 sales machine on steroids.
I hope you enjoyed the course and I wish you all the luck in the world with your online business.
3 Easy Steps to Improve the Search Engine Ranking of Your Website
SEO or Search Engine Optimization is a buzzword that is around for a long time. There are as many misconceptions about SEO as there are webmasters. Some webmasters are afraid of SEO, thinking it is too complex and not worth the effort. Others believe that SEO will get your website banned from the search engines and there are the few that actively practice SEO.
Fact #1: SEO can be complex if you want to compete with the big guys. SEO is all about outperforming your competitors. That means the less competitors the better your success rate will be.
Fact #2: SEO can ban your website from the search engines if you break the rules. I will not tell you the dark tricks of SEO that will ultimately get you on the blacklist of the search engines. This way you will not be able to break any rules and keeps you out of trouble.
Fact #3: SEO can be simple and effective. I will show you a few easy steps to increase the ranking of your website. You will be amazed about its simplicity.
Ok, here we go.
1. Choose your niche keyword phrase
SEO is all about being a little bit better than your competition on a single keyword phrase. You need to focus your website on a single keyword phrase. 2 or 3 words in a keyword phrase work best. Make sure that people are actually searching these phrases as well. Wordtracker and Overture are just two methods out of many to check for usability. If you optimize your website for the wrong keyword phrases you're wasting your time.
2. Set your html tags right
Your keyword phrase has to be in the –title tag. You can ignore the keyword and description meta tags for now. They are not as important anymore as they were a few years ago. Make sure to have an h1 tag with the keyword phrase. Avoid having an h2 tag with the keyword phrase. Take control over the look and feel via cascading style sheets (CSS). This way it is much easier to control your website's appearance and keeps the html code clutter free.
Sprinkle your keyword phrase throughout the webpage. Place your keyword phrase 2-3 times closer to the top, once within the first 25 characters and once in the last 25 characters of your text. Change the style variation of the keyword phrase. Make sure you have at least one underlined, one bold and one italic variation of the keyword phrase.
3. Check for errors
Spell checking is a must. Search engines don't honor spell errors on your webpage very well. Check for broken links as well. Nothing hurts your ranking more than broken hyperlinks.
Well, here you have it. The 5 minute drill to improve your website's search engine rankings. Ok, I admit it, it's not this easy. On-Page SEO is only half the battle, maybe only one third of the battle. To really dominate the search engines you need to practice a well planned and executed linking strategy.This is also called Off-Page SEO. Off-Page SEO is your most important task as a webmaster.
The details of a successful Off-Page SEO strategy are too much for the content of this article. But here's a little example on how effective Off-Page SEO is: Logon to Google and type in the keyword 'click here'. To your surprise you will see that Adobe holds the #1 position for this keyword. Now analyze the Adobe page for a minute. There is no 'click here' anywhere on the page or within the html code. How in the world can they be #1 for 'click here'? Millions of other web pages have a link to Adobe with the title 'click here' to download the Acrobat Reader. That's why.
Nothing makes me happier than if you can improve the search engine ranking of your website by just a few positions by following my simple advice. 90% of all webmasters don't bother and that's the window of opportunity for you. Of course a short article cannot explain the total picture of SEO. However it is meant to give you some ideas on how to approach SEO. Have fun while practicing SEO with your website.
About the author: Peter Dobler is an active real estate investor and successful internet business owner. Use the free tools at: http://www.online-business-idea.com to improve your website's search engine ranking.
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"Just a note about the 5 day SFI program. This program works and easy to setup and run. I have had 11 new affiliates join my SFI business over the last 2 weeks. One went EA. I open up Autohits start the program them minimize in my toolbar. I let it run for 3-4 hours at a time to build up credits. I have just gotten your blog installed on my website as well. Look forward to all the fresh content being put on my website for people to look at when they visit my site. Lots of great benefits for going PRO. Well worth the small investment for all the great tools and information"
