It all starts when some well-meaning (yet misdirected) person encourages a budding internet entrepreneur to "start in a niche they know alot about", or base their business around "something they're passionate about"...
As horrible as it may sound - they've unknowingly sent the hopeful entrepreneur down a path of false expectations, poor results and eventually - failure. In fact, the myth of "do what you love and the money will follow" has been responsible for more failure than likely any other influence - perhaps even more so than laziness or a lack of perseverance.
Because the simple truth of the matter is that the only way you're going to make real money on the net is if your business is based around two crucial things:
1) Large Demand
2) Buyers
In other words - you aren't going to get rich selling a $15 ebook about growing square watermelons - even though that might be a great passion of yours.
The demand just isn't there. Maybe there's a few searches a day on Google for the topic, and perhaps there's some interest in the online "gardening enthusiast" communities - but you'd be hard-pressed to make even a few hundred dollars a month from ebook sales.
Similarly, you also aren't going to have a particularly easy time getting rich by building websites about some seemingly "popular" topics like humor, jokes, funny pictures and so on. And while there are a few ways to "monetize" your site (with AdSense, CPA Offers, CPM Banners, etc.), it takes literally millions of website visitors to make even just a few thousand dollars in markets like that.
The demand is huge - but the visitor value is extremely low...
Instead, if you want to make it big online - pulling down an impressive six-figure income - you need to tap into markets with tons of demand, where the majority of the visitors are valuable.
You need to capture tons of traffic that wants to buy something. If you take this approach, you'd practically have to hijack your own order links (or affiliate links) not to make a sizeable income.
In fact - did you know that some affiliates make several thousand dollars daily just by promoting a single product in hot markets? (Just imagine what the merchant is making...)
In some markets there's actually so much demand that the vendors are quite literally selling over a thousand units - or more - per day. Digital products, with practically zero overhead/delivery cost.
But it all comes back to tapping into valuable demand. In most cases, it takes no extra effort or "skill" to market to a valuable market than it does to struggle along with something you're passionate about.
These two factors - demand and buying traffic - are what seperate the "wannabe" marketers from the millionaires. Because there's no real secret - you just need to sell what thousands of people are already buying.
The ball is now officially in your court. Are you tapping into markets with massive, valuable demand?
Or are you struggling to simply make a few dollars occasionally with a business that's based on your own passionate interests?
--------------------------------------------------------------------------------------------------------
Chris Rempel, author of "Confessions of a Lazy Super-Affiliate", reveals 5 of his most effective traffic strategies and niche-targeting tactics in full detail at:
The Lazy Marketer
