In case you missed part 1, please
click here to read it.
Use Only the Best Traffic-Generating Strategies
By Alan Reece
The Software Gold ClubWhen you study successful people in any field - marketing, real estate, finance, investing, or anything else, you will find that the most successful individuals are those who have harnessed the power of leverage.
In other words, they have learned how to do very little and produce massive results. In order to be extremely successful, we need to learn to do the same thing.
You should only use those strategies that require little work and produce the best results. Sounds pretty simple, right?
It's common sense, really. Yet, surprisingly, it is not such a common practice at all. Especially when it comes to online marketing and traffic generation.
There are 1001 traffic-generating strategies out there. But, only a handful of them really produce the kind of results most businesses are after.
So, I have a question for you...
Do you want to use every traffic strategy in existence, including all the new ones that come out tomorrow? Or do you want to use only those strategies that produce massive results with little work? Strategies that have been put to the test, and continue to produce results year after year, after year?
I hope you went with the second choice.
Look...my time is very important to me. Therefore, if a traffic-generating strategy doesn't meet certain criterion, there is very little chance that I will use it. And that's why most of the traffic strategies being used out there are useless to me.
Most of the traffic-generating strategies available to us are like dirt and rocks. I'm not interested in that. I'm looking for the "diamonds" that are hidden among this debris of strategies.
If you want new and sexy ways to generate traffic, I'm sorry but I don't have any to share with you because I don't use them.
Why? Because they just don't produce the kind of results I'm after!
I don't have time to spend on setting up a system that will only work for a very short while before getting buried. It's a waste of time...and effort.
Most of the highly successful marketers don't use hundreds of techniques. Instead, they pick one or two of the best ones - the diamonds among the dirt - and they master those techniques! Sure, they'll try a new technique every now and then, for testing purposes. But, the core of their strategy usually remains the same.
This is a very important lesson we need to grasp. The newbie jumps from one technique to another, or worse, uses 100 of them at once. As a result, s/he remains a newbie even years later or just gets burned out. The seasoned marketer works on mastering the strategies that provide the most leverage.
Here, then, is my criterion for picking the "diamonds" among traffic generators...
For a strategy to make the cut, it has to be:
simple, quick, and easy to understand & implement.
high-leverage. i.e. it can produce massive results with little work.
viral in nature i.e. it continues to produce results indefinitely.
If you're not familiar with the term "viral," it basically means that your traffic-generating vehicle can spread out throughout the Internet like a virus. It's similar to the 'snowball effect' in that it continues to gain size (grows bigger) and momentum (moves faster) as it tumbles down the hill, without any additional effort on your part.
You should implement the "viral" strategy whenever possible.
Sometimes, I will come across a strategy that only meets two of the above three criterion. However, if the result produced is substantial enough, I will still use that strategy.
There are also times where a strategy will require more work in the beginning stages but will continue to work indefinitely once it's launched. If this is the case, I will definitely do the extra 'initial' work to put it in place.
And, if a strategy can produce massive results with little work, but does not guarantee a viral effect, I will still use it. I can always modify it a little to produce the viral effect I'm after.
I'll explain how I do this in the next parts of the course, but first, I want to explain one more important concept.
Two Types of Targeted Traffic
You may already know that there are two types of traffic: targeted and non-targeted.
Targeted traffic consists of people who are interested in your product or service and would be more likely to spend money to get it from you.
Non-targeted traffic consists of the rest of the world. These individuals are not interested in buying what you have and, therefore, will not part with their cash for it.
Obviously, it's the targeted traffic that we're interested in. We don't care about nor do we want to spend any time trying to convince the non-targeted group into buying from you. You'll be wasting your time and theirs.
You should also know that the "targeted traffic" group can be further divided into two groups:
prospects that you go after, and
prospects that seek you out!
Let me illustrate this using an offline example...
Imagine that you've been given a list of prospects who have previously shown interest in purchasing the kind of product you are selling. Now...if you decide to sell your product door-to-door by visiting these prospects, you're going to them...on your time. (The same applies if you use telemarketing strategies to call them.)
Instead, if you have a store at the mall that prospects come to, they're seeking you out...on their time.
So, while both groups of prospects above are targeted, the second group is obviously easier to sell to because they are taking the initiative to look for you, and they are usually ready to buy!
In the online world, these prospects are the ones who visit search engines, shopping sites, eBay, etc. They are already out there "looking", searching for what they want. They are ready, or at least more inclined, to spend their money!
The problem is that getting listed high enough in the search engines, and staying there, is not easy. In later parts of this course, I'll show you how to find both groups of targeted prospects without spending a dime.
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Traffic Training
Here are some additional traffic training resources to supplement our training course.
Offer 1
Louis Allport (a highly respected marketer) has created a great set of videos, entitled "5 easy ways to boost your website traffic for free". These are really easy to follow and go through real working strategies for building traffic.
Complete with resale rights, this great little package comes at a very low price. For more details, please visit.
http://www.axgold.com/info/l/traffic2NOTE: This package has just been added to the
Software Gold Club training section - if you're a member, please visit the members area to get your copy at no extra cost.
Offer 2
This offer is not for everyone - but almost universally rated as the best traffic course on the Internet is John Reese's Traffic Secrets. I'll warn you that it's a very expensive course, but the amazing testimonials on the sales page clearly show the quality of this course. For more
details, please visit...
http://www.axgold.com/info/l/traffic
