Being active in the internet marketing business for a while, I really thought I have seen it all. Well, apparently not. While reading his obnoxious sales letter I couldn’t help but tell myself “What an idiot”.His language is provocative, sometimes crossing the line of common decency, but I have to admit. I read the sales letter from start to finish.

Maybe it’s disbelieve, maybe it’s the anticipation of how bad it can get, or just plain curiosity that kept me reading. The Rich Jerk caught my attention after receiving a whole bunch of spam emails and his appearance in quite a few forum topics. This guy is all over the place and every day more people are talking about him.

I thought, maybe I need to buy a copy of his report to validate his claims. Guess what; even his thank you page continues his theme. He’s greeting you with “You’re smarter than I thought”.

The purchase and download process is as smooth as you expect to be and he keeps his theme throughout the whole time. From the sales letter to the thank you page and the ebook itself, everything flows and is kept in the same color scheme. I have to say, very professional. Of course, you can download pretty pages for free. Now it is time to dissect the content of his book.

The book is composed of 0% fluff, 40% common knowledge (at least for me), 20 die hard webmaster and SEO practices (basic things you need to know if you want to call yourself a webmaster), 20% new ideas (maybe not new, but I haven’t thought of it), 10% “blackhat” SEO practices (the kind that gets your domain name banned from the search engines) and 10% illegal stuff (at least illegal if your website resides in the USA).

I don’t want to get into hot water with the Rich Jerk. That’s why I don’t reveal the exact content of the ebook, but I have to admit that I got one or two new ideas from the book, which I’m actively using and I’m pleased with the results so far. Is it worth the price? Maybe not. I bought worst for more money and that makes it a bargain in my view.

The best lesson of the Rich Jerk experience is to analyze his sales strategy and how he kept the same look and feel from the initial promotion, to the sales letter and then the end product, the ebook. I believe this is the best part. At least it is professional and it keeps your attention far longer than anything else I read before.

If you still think that you need to see it to believe it, read his sales letter, but then you’re on your own.

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