3 Areas to Create Benefits for Customers


1.  Customer Communication

Using an autoresponder to communicate with your customers saves you a lot of effort. When one of your customers subscribes to your site, or buys a product from you, you can start sending them a customized series of autoresponder mesages, thanking them for their business and introducing them to various other aspects of your site.

You can even have your newsletter on an autoresponder.  This means that when a new member joins, they are sent the first newsletter, with the date changed to the current date.  They will then receive your newsletters in sequence each week.

You can keep this automated by producing a new batch of newsletters from time to time, and if you are including forum news and special offers in your newsletter, you can have a section that displays the latest posts and offers, no matter what issue your members are receiving.

The main benefit of automating your communication is that the content is regular and new and you can be sure it's quality content that you want in front of your readers.

2. Cater to a Niche Market

Marketing your website to the world is just a little too broad.  Marketing to too small of a crowd will mean that you won't be very profitable.  Your niche market must be targeted and have a demand for your information.  A tricky line to balance?  Not too tricky, let your passions or interests be your guide.  Chances are if you're interested in it, others will be too.

You might consider catering to several niches individually and alternate the content so it is fresh and new.  Involve the reader in your subject with question producing statements or ideas.  Add a little humor or a unique perspective, invite comments and respond to them.

There are many benefits to involving customers and engaging readers, one of them being participation and building trust in your brand or content.

3.  Happy Customers are Satisfied Customers

How do you make your members happy?  Several ways, provide them an easy to use website, provide them with an abundance of content, resources, and products, and provide them with multiple ways to interact and influence the direction of the website.  Employ Web 2.0 concepts and embrace your members as an integral part of your website's development and future.

Don't make your readers ask too many questions themselves about how to find things or make use of the facilities you provide.  Anticipate their needs and give useful links to the resources they require.  The benefit of doing these things will be a more satisfied customer.

For the non-writer or those having difficulty writing blogs, I recommend Article Writing Tips and Marketing Secrets for Non-Writers by the Best of Affiliate Classroom Magazine. Just leave an email in the comment and I'll be glad to send you a free copy.

You can otherwise download and brand your own copy from Viral Ebook Explosion along with several other useful marketing ebooks.

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